Author: Oriol Zertuche

Oriol Zertuche is the CEO of CODESM and Cody AI. As an engineering student from the University of Texas-Pan American, Oriol leveraged his expertise in technology and web development to establish renowned marketing firm CODESM. He later developed Cody AI, a smart AI assistant trained to support businesses and their team members. Oriol believes in delivering practical business solutions through innovative technology.

Gearing Up for Q2: How AI-Powered Knowledge Bases Impact Business Growth

Posted on May 11, 2023 by Oriol Zertuche - Artificial Intelligence, Business

How to achieve business growth in Q3 with AI technology

The rapid development of AI technology has led us beyond gimmicks and hype and into the realm of practical, real-world applications for business. It’s now saving companies untold fortunes in time and resources. If you’ve yet to start extracting value from it, there’s no better time than the present, especially with the new iteration of AI-powered chatbot tools for business.

An AI-powered technology boost

Global markets remain shaky and the word “recession” has been popping up more frequently as we move toward the second half of 2023. But businesses looking to cut costs and maintain a competitive edge in Q3 have a powerful ally in their corner to help them through whatever comes.

This has already proven to be a transformative year in terms of AI development and adoption, thanks to Open AI. Now businesses are increasingly harnessing the power of a chatbot business tool that uses the same API as ChatGPT but allows users to upload their own knowledge base, define its function and calibrate it accordingly, then embed it wherever it’s needed.

Because it can be trained on large datasets that you provide, Cody AI can enhance your customer service capabilities, support your HR department, facilitate staff training, assist your sales and marketing teams, and enhance overall efficiency in your business. Cody becomes an expert on whatever subject you wish – from employee benefits to company policy, product offering to transactional data, you tell it what it needs to know. You can then choose if you want factual responses or something a bit more creative, and long and detailed or short and to the point. Use natural language to ask any question and Cody will scan the knowledge base you’ve provided and give you a neatly articulated answer in seconds.

Putting information at your (or your customers’) fingertips in this way unlocks value across departments and can enable growth even if market conditions aren’t exactly optimal. Consider how your business could benefit from support in the following ways.

Customer service

With a product expert available on your website 24/7 to answer customer queries and educate prospects, you won’t need to place that burden on staff while customers get accurate answers in seconds. The increased customer satisfaction that results will lead to more conversions and, ultimately, more revenue.

HR assistance

By training Cody on internal company data, you gain a tool to support the HR team and free up resources by automating responses to simple queries and routine requests such as leave applications. It can also help with recruiting by sorting through resumes to narrow the field to the most suitable candidates.

Staff training

There’s no need for face-to-face training with Cody AI, which can function as a personalized tutor for staff once equipped with the relevant training material. The resources and facilities required for training can be used elsewhere while staff learn when and where it suits them.

Onboarding

Hired someone new? Let Cody take them through procedures and policies and provide all the information they need to get started in an interactive, one-on-one format personalized for their role.

Content creation

Give your marketing team a boost by training Cody on marketing material and customer data and having it pitch ideas during brainstorming sessions or accelerate content creation with data-optimized suggestions that closely align with your brand.

Technical assistance

Got a technical product offering or internal system? Uploading a dataset of manuals will give Cody the ability to troubleshoot problems in real-time, helping customers to quickly get unstuck without having to go through a call centre, and freeing up IT resources when it comes to internal issues.

A versatile AI business tool

Cody AI has more real-world applications to discover, from providing marketing insights like trends analysis to internal process optimization. All help in some way to reduce the burden on company resources, enhance efficiency, or drive sales. GDP growth in the global economy may slow in the third quarter, but the AI chatbot market continues to blossom as adoption rates soar – proof that more businesses are waking up to the value they bring. You don’t want to be left behind in the age of AI. For a practical, versatile and user-friendly AI-powered knowledge base to help nurture growth in your business, look no further than Cody AI.

How an AI-powered knowledge base bot can work for you

Posted on May 5, 2023 by Oriol Zertuche - AI Knowledge Base, Artificial Intelligence

How an AI-powered knowledge base bot can work for you

Combining the natural language processing abilities of ChatGPT with a specific dataset is proving to be a game-changer across industries. So, what can your business do with an AI-powered chatbot trained on your company’s knowledge base? A whole range of things, in fact, which all help to reduce costs, improve customer satisfaction and enhance efficiency. To learn about the different ways Cody AI can work for your business, keep reading.

What is Cody AI?

Whether a customer needs more information about your products and services, an employee has a question about internal policies, or if someone is delayed by a technical issue they don’t know how to solve, Cody AI can be there to help with all the relevant information, just a click away. Cody is a Q&A assistant which uses the same API as ChatGPT and is as versatile as you need it to be, since it can be “trained” for specific functions with the relevant knowledge base and embedded on your website or dashboard as needed.

How do you use Cody AI?

There are a few options on how to import the data Cody needs, including uploading text-based PDF files, providing a URL with the option to “crawl” the site and gather all the information from linked pages (up to 5,000 of them), or simply entering it directly using the editor tool. This data can be edited at any time as the need arises to update or add to it. Cody will then search the database you provide and use it to answer any of your questions in seconds. And you can check Cody’s work because the sources are provided.

When setting up a chatbot, after assigning the job function, you’ll have the choice to make its output lean toward “creative”, “balanced” or “factual”, as well as “short and concise” or “long and detailed”, which affords a great deal of versatility. A tool to assist the marketing team by coming up with new ideas, or a tool for providing accurate information on product specifications – either way, it’ll be able to understand and respond to your questions in a natural way, making it extremely easy to use.

What functions can Cody AI perform?

Customer support

Say a customer has a question about your product range, and they’d like a quick answer – Cody AI can answer their question immediately. They won’t need to go through the “contact us” page, submit a message or type an email and wait for a response, and you won’t need to assign resources to answer basic questions.

Cody AI can be a knowledgeable sales agent, available 24/7 as a chatbot on your website, ready to provide accurate, articulate and helpful answers to any customer queries, significantly enhancing your customer service capabilities.

HR support

Cody AI can take some of the workload off the HR department with a database of internal company information, enabling it to respond to employees asking about leave days or company policy and requesting documents. It can also facilitate training for existing employees and onboarding for new ones, taking them through processes and providing the information they require to get started.

IT support

Equipped with a knowledge base of manuals and technical information, Cody can help to troubleshoot IT problems and guide staff through processes and software installations, taking the burden of routine queries off your IT department.

Marketing support

A chatbot with a “creative” setting trained on brand tone and style, market research data, sales personas, transactional data and related information can prove to be a valued member of the marketing team when it comes to brainstorming, with its ability to pitch creative concepts that align with brand identity and overall company objectives.

A tool for a modern business

The ability to upload huge datasets and train a chatbot for a specific purpose delivers enormous business value. If you factor the time that can be saved, the efficiency that can be added, the customer satisfaction that can be gained, and the ease with which it can all be done, the case for an AI-powered knowledge base Q&A bot is clear. So, why not discover the strength a Cody AI assistant can add to your business with a free trial.

How Cody AI can support your marketing team with content creation

Posted on April 24, 2023 by Oriol Zertuche - Artificial Intelligence, Marketing

The quality of your content can’t be allowed to suffer when the pressure is on, but marketing teams are often unable to give content creation the attention it deserves. Now they have a powerful ally in the latest generation of AI chatbots and natural language processing (NLP) technologies, especially one that can can support them with insights and content ideas as effectively as Cody AI.

ChatGPT might be useful, but what sets Cody AI apart is its ability to be trained on an organization’s own data. That means it can learn your unique brand guidelines (your tone and style) and the sort of content your brand creates, as well as the breakdown of your target audience. Like any good human marketer, it can be taught exactly who your content should be aiming to reach, and it will advise accordingly.

Data such as customer feedback, social media interactions and website analytics can all help it to gain a deep understanding of your brand and your customers. That understanding can then be used to put a wealth of ideas and insights at your team’s disposal to inform the direction of campaigns and messaging.

So, what exactly can Cody AI do to help a marketing team?

Suggest ideas

Coming up with new ideas can be exhausting, and brainstorming can be time-consuming and unproductive. Cody AI, on the other hand, is a veritable idea machine once the right parameters and guidelines are in place. Of course, marketers need to know their stuff to recognise a good idea when they see one, but because Cody AI’s suggestions for content are not only data-driven but driven by your data, they are highly likely to be relevant. That means it can help your team to devise more targeted and focused content that is highly likely to deliver results.

Ensure consistency

Maintaining consistency and alignment with tone and style guidelines isn’t always easy to get right, especially when you’re working with numerous content creators, freelancers, different formats, platforms etc. And yet it’s so important to develop and maintain a consistent brand voice. By looking at guideline documents and what your brand has done in the past, Cody AI can help your team to stay true to your unique brand voice and make suggestions that align with the key themes in your content.

Suggest keywords

There’s no doubt about the value of decent keyword research. SEO optimization is all about effectively utilizing data, but does your team have the time to conduct the necessary research? Cody AI makes it easy to do that by suggesting keywords and phrases that customers are using. Cody AI can therefore help to improve your organization’s search engine rankings and can increase visibility, leading to more organic traffic.

Create short-form content

For some forms of content, like image captions for social media or product catalogues, Cody AI can lend a hand by generating copy. Longer-form content is more likely to get penalized by search engines able to detect AI-generated copy, but in shorter formats, Cody AI can be used to save time and get more done.

Advise on trends

The world of digital marketing is always in motion and it’s important to be aware of new trends affecting your organization’s space, especially when planning campaigns. Cody AI can help to identify and track them by analyzing data from external sources such as trade publications and influencers. This is a great way to take some of the pressure off your marketing team in their ongoing efforts to keep content relevant and aligned with industry best practice.

An AI marketing team-player

To get recommendations that are as closely aligned to customer preferences as possible, be sure to include different sources and customer profiles to give Cody AI an accurate picture of your customer base. With the information it needs, Cody AI becomes an indispensable member of the team that can save employees a significant amount of time and effort, allowing them to focus on strategy and the things humans to do best.

If you’d like to see how Cody AI can help your marketing team streamline content creation and improve the effectiveness of their messaging, why not try it out with a free trial.

AI and the Bottom Line: How AI is Helping Businesses Increase Revenue and Reduce Costs

Posted on April 24, 2023 by Oriol Zertuche - Artificial Intelligence, Business

How Cody AI can help to increase revenue and reduce costs

There’s so much value to be gained from an AI chatbot tool, trained on your company’s own data, that can communicate with customers, answer their queries, and provide personalized assistance. The ability to program Cody AI to understand and interpret data unique to the business results in quicker, more accurate and more relevant responses to customer inquiries, as well as powerful insights into customer behavior. Let’s look at what that all means for your bottom line.

Free-up resources

Chatbots are designed to handle the bulk of customer inquiries and support, which reduces the need for human customer support teams and the associated cost burden for businesses. By automating simple customer service tasks, chatbots can free up employees for the sort of work that requires a human touch.

Responding to a McKinsey study, 44% of executives said that they were able to reduce costs in departments where AI was applied, but the knock-on benefits of this technology don’t stop there.

Improving customer satisfaction

By providing personalized and accurate responses to customer inquiries, the chatbot can improve the overall customer experience, leading to increased customer loyalty and repeat business. That, of course, means more revenue.

In a study conducted by HubSpot, 93% of customers said they would be likely to make repeat purchases with companies that offered excellent customer service, and 77% said they would be willing to recommend a brand if they had a positive customer service experience.

Plus, Cody AI can be used to provide personalized product recommendations and upsells, which not only helps customers find what they need, it can make a big difference to your sales figures.

In testament to how well customers respond to personalization, a study by Epsilon found that personalizing messages added 29.9% to average email open rates and 5.3% to click-through rates. Additionally, 80% of consumers were more likely to convert if brands offered personalized experiences.

Trends analysis

With Cody AI’s ability to connect the dots, it can be used to extract insights that would otherwise have been missed, seeing your sales data from a different angle and revealing patterns in consumer behavior. By analyzing customer interactions with the chatbot, your business can gain insight into what customers are looking for, what products and services would interest them, and what factors help to determine their purchasing decisions.

Companies that make effective use of their sales data are more likely to generate above-average profits, a report by McKinsey found. In fact, they were 23 times more likely to acquire new customers, six times more likely to retain them, and they were able to increase sales by up to 15%.

Internal process optimization

Internal processes can be significantly more efficient with Cody AI to lend a hand, providing relevant and accurate information as it’s needed, freeing up internal resources which can then be used to optimize other areas of the business, increase revenue, or focus on strategic planning and business development.

The importance of efficiency in a small business cannot be overstated, especially as competitors move to capitalize on the agility and streamlined efficiency afforded by automation. Statistics from McKinsey reveal how businesses that embraced automation were 20-30% more productive and were able to reduce costs by up to 30%.

A powerful AI assistant for business

Cody AI is as useful as it is powerful, and it can help businesses increase revenue and reduce costs in a variety of ways. By using a company’s own data to provide personalized and accurate responses to customer inquiries, Cody AI can improve the customer experience, increase customer satisfaction, and provide valuable insights into customer behavior.

In addition to that, by automating customer service tasks, Cody AI is able to reduce the need for human customer support teams, leading to a sizeable cost reduction. Overall, Cody AI delivers an impressive return on investment and any businesses should consider making the most of what it has to offer to stay ahead of the competition in a rapidly evolving digital landscape. Why not see what it can do by starting your free trial.

AI and HR: How AI is Changing the Way Businesses Train Teams

Posted on April 18, 2023 by Oriol Zertuche - AI Knowledge Base, Artificial Intelligence, Business, HR

Training is critical to the growth and success of a company. As a business grows, the ability to bring new people on board and quickly get them up and running can make for a real competitive advantage. Now, with the introduction of AI chatbots that can be trained on a company’s own data, it’s possible to dramatically accelerate staff training programs with personalized and fully automated tuition.

That’s the beauty of Cody AI. This AI-powered chatbot that can be trained on data unique to your business, including company information, product catalogues, internal procedures and more. This intelligent assistant can then provide personalized learning experiences for employees, streamline HR processes, and improve overall business performance.

A more interactive and engaging approach to training

The old classroom format just doesn’t cut it anymore, and one-on-one training for new hires is heavy on resources. Cody AI, however, can deliver an engaging and interactive training experience without the need for a personal tutor. That’s because this AI business too uses natural language processing and machine learning algorithms to understand the employees’ queries and provide relevant responses from the information it’s been given.

That means employees can ask Cody AI questions about their job responsibilities, company policies, or any other training-related queries and receive an answer immediately. Plus, Cody AI can be customized so that employees receive only the information and training that is relevant to them. This personalization of the learning experience can improve staff engagement, knowledge retention, and, ultimately, performance.

Incidentally, an eLearning Industry survey of L&D professionals found that 77% believed personized learning was vital for improving employee engagement. And, given its obvious benefits, AI-enabled personalized learning is now set to revolutionize higher education.

A money-saver

Using Cody AI for staff training is a great way to both time and money. It doesn’t require dedicated trainers, training rooms, and printed materials, all of which come at a cost. With Cody AI, training materials can be digitized and accessed on-demand, reducing the need for physical materials and face-to-face training sessions. What’s more, Cody AI can provide training anytime and anywhere, making it easy for employees to learn at their own pace and convenience.

A streamlining solution

Cody AI is a big help when it comes to HR management. The processes that occupy a significant amount of the department’s attention – like responding to employee inquiries and requests, including time off requests, benefits information, and employment policies – can all be streamlined and automated, allowing HR staff to focus on more important matters.

Cody AI can be trained to answer employee questions with accurate and up-to-date information, saving time, minimizing the risks of error, and boosting efficiency overall. If you consider that the main purpose of an HR department is ensuring effective utilization of resources, it’s pretty important for a business to have an efficient HR office.

There are numerous metrics you can use to gauge the effectiveness of your HR team, but among the most important will be employee satisfaction and the degree to which staff can be supported and equipped with the information they need to perform at their best.

A hiring assistant

A bad hire costs the average company up to 30% of the employee’s first year of earnings, according to the U.S. Department of Labor. But making the right choice isn’t always easy, especially when HR staff are bogged down with critical tasks such as employee onboarding and performance management. Cody AI can handle the time-consuming burden of sifting through resumes to screen job applicants and help narrow it down to the best-suited candidates.

It can also be used to provide insights on skills gaps and training requirements within the business by analyzing employee data, helping HR managers to make hiring decisions and plan training programs that best align with the strategic goals of the company.

A great return-on-investment

Ultimately the benefits of an intelligent AI assistant for business in the HR department are far-reaching, from reducing the average cost-per-hire to decreasing the time required to train new staff.

What’s more, with an AI employee like Cody AI, businesses can provide engaging personalized training experiences while streamlining HR tasks and making data-driven decisions. It’s a win all around, and your company can either move with the times or be a laggard. But make no mistake, AI is here, and it’s changing the way business is done. So, come and meet Cody.

How Business AI can help to increase revenue and reduce costs

Posted on April 18, 2023 by Oriol Zertuche - AI Knowledge Base, Artificial Intelligence, Business

Free-up resources

Responding to a McKinsey study, 44% of executives said that they were able to reduce costs in departments where AI was applied, but the knock-on benefits of this technology don’t stop there.

Improving customer satisfaction

Plus, Cody AI can be used to provide personalized product recommendations and upsells, which not only helps customers find what they need, it can make a big difference to your sales figures.