How Cody AI can support your marketing team with content creation

The quality of your content can’t be allowed to suffer when the pressure is on, but marketing teams are often unable to give content creation the attention it deserves. Now they have a powerful ally in the latest generation of AI chatbots and natural language processing (NLP) technologies, especially one that can can support them with insights and content ideas as effectively as Cody AI.

ChatGPT might be useful, but what sets Cody AI apart is its ability to be trained on an organization’s own data. That means it can learn your unique brand guidelines (your tone and style) and the sort of content your brand creates, as well as the breakdown of your target audience. Like any good human marketer, it can be taught exactly who your content should be aiming to reach, and it will advise accordingly.

Data such as customer feedback, social media interactions and website analytics can all help it to gain a deep understanding of your brand and your customers. That understanding can then be used to put a wealth of ideas and insights at your team’s disposal to inform the direction of campaigns and messaging.

So, what exactly can Cody AI do to help a marketing team?

Suggest ideas

Coming up with new ideas can be exhausting, and brainstorming can be time-consuming and unproductive. Cody AI, on the other hand, is a veritable idea machine once the right parameters and guidelines are in place. Of course, marketers need to know their stuff to recognise a good idea when they see one, but because Cody AI’s suggestions for content are not only data-driven but driven by your data, they are highly likely to be relevant. That means it can help your team to devise more targeted and focused content that is highly likely to deliver results.

Ensure consistency

Maintaining consistency and alignment with tone and style guidelines isn’t always easy to get right, especially when you’re working with numerous content creators, freelancers, different formats, platforms etc. And yet it’s so important to develop and maintain a consistent brand voice. By looking at guideline documents and what your brand has done in the past, Cody AI can help your team to stay true to your unique brand voice and make suggestions that align with the key themes in your content.

Suggest keywords

There’s no doubt about the value of decent keyword research. SEO optimization is all about effectively utilizing data, but does your team have the time to conduct the necessary research? Cody AI makes it easy to do that by suggesting keywords and phrases that customers are using. Cody AI can therefore help to improve your organization’s search engine rankings and can increase visibility, leading to more organic traffic.

Create short-form content

For some forms of content, like image captions for social media or product catalogues, Cody AI can lend a hand by generating copy. Longer-form content is more likely to get penalized by search engines able to detect AI-generated copy, but in shorter formats, Cody AI can be used to save time and get more done.

Advise on trends

The world of digital marketing is always in motion and it’s important to be aware of new trends affecting your organization’s space, especially when planning campaigns. Cody AI can help to identify and track them by analyzing data from external sources such as trade publications and influencers. This is a great way to take some of the pressure off your marketing team in their ongoing efforts to keep content relevant and aligned with industry best practice.

An AI marketing team-player

To get recommendations that are as closely aligned to customer preferences as possible, be sure to include different sources and customer profiles to give Cody AI an accurate picture of your customer base. With the information it needs, Cody AI becomes an indispensable member of the team that can save employees a significant amount of time and effort, allowing them to focus on strategy and the things humans to do best.

If you’d like to see how Cody AI can help your marketing team streamline content creation and improve the effectiveness of their messaging, why not try it out with a free trial.

Oriol Zertuche

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