Author: Oriol Zertuche

Oriol Zertuche is the CEO of CODESM and Cody AI. As an engineering student from the University of Texas-Pan American, Oriol leveraged his expertise in technology and web development to establish renowned marketing firm CODESM. He later developed Cody AI, a smart AI assistant trained to support businesses and their team members. Oriol believes in delivering practical business solutions through innovative technology.

Machine Learning Knowledge Management: Pioneering Business Intelligence

Posted on May 26, 2023 by - Business Intelligence

ML knowledge management vector concept

The ability to effectively process data and extract value from it can be the factor that makes one business successful over another. Now machine learning in the form of a knowledge management tool is revolutionizing the way organizations extract insights from their data, presenting an opportunity for businesses of all sizes to gain an edge.

Machine learning (ML) knowledge management tools give an organization’s intelligence and analysis capabilities a boost, helping it to get more from its data. An AI tool with advanced data-processing abilities can see patterns and trends the human eye would likely miss. By bringing a new level of insight to drive decision-making processes, ML knowledge management tools are rapidly transforming the way businesses leverage their data and helping them maximize its value.

So, what makes it so great? Well, consider that with ML knowledge management comes:

Advanced data processing

An AI-powered knowledge management tool like Cody AI excels at processing vast quantities of data, using powerful algorithms and automation functions to sort through structured or unstructured data sources. Leveraging this ability can give a business an unprecedented degree of insight in real-time, accelerating decision-making processes and reducing the response time to changes in market conditions or customer needs.

Enhanced predictive analytics

A machine learning knowledge management tool can provide sophisticated predictive analytics by finding patterns in historical data. The technology can then be used to make predictions about how trends in market conditions or customer behavior might change or repeat. This allows business leaders to put data behind their planning, to find new opportunities and mitigate risks more effectively. Simply put, using a machine learning management tool for predictive analytics helps a business stay one step ahead of the competition.

Improved data visualization and reporting

A machine learning knowledge management tool can help you make sense of data with intuitive visualizations, bringing the numbers to life with graphs, dashboards, and charts. This is a big help during decision-making processes, allowing stakeholders to grasp and communicate insights quickly. Plus, the ability to generate automated reports with real-time data can keep decision-makers up to date with all the information they need at their fingertips.

Efficient knowledge discovery

Insights hidden in vast datasets might never be discovered with traditional knowledge management tools. By adding machine learning to the equation, however, you can leverage deep learning algorithms and natural language processing to identify patterns, correlations and outliers that would have been missed with manual processes alone. This can help to reveal untapped opportunities while simultaneously improving operational efficiency.

New customer insights

With an ML knowledge management tool, you can gain a much better understanding of your customers. The ability to analyze customer behavior, preferences and historical data means that a tool like Cody AI can reveal valuable insights about your target audience and what makes them tick. This information can be used to personalize customer recommendations to enhance the customer experience and foster loyalty. And by using it as a guide for segmenting your customer base, you can create more targeted marketing campaigns, inform product development and take customer engagement strategies to a new level.

Streamlined decision-making

Automating data analysis with an ML knowledge management tool accelerates and streamlines the process, allowing decision-makers to focus their time and effort on more strategic initiatives. They’ll be armed with real-time insights, more accurate predictions, and intuitive visualizations, allowing them to react faster to emerging opportunities, optimize operations, and achieve a higher degree of agility.

Better-informed and more agile businesses tend to succeed

“Done right, agility enables a step change in performance and puts you in a position to surpass even born-agile organizations,” McKinsey writes in their 2021 Impact of Agility global survey report, which asked 2,190 respondents across industries and geographies about what hard numbers they had been able to achieve as a result of the steps taken to advance agility in their organizations. It was found that with digital transformation measures that brought greater agility came increased performance, greater customer centricity, speed, innovation, employee engagement and efficiency.

Let data and ML technology guide the way

The knowledge management capability of an AI-powered chatbot tool for business like Cody AI is an important component of an agile, digitally transformed business. It makes “data-driven” a reality and helps organizations of all sizes extract the full value of their data to shed light and guide decision-makers, delivering an astonishing return on investment. If you want to foster a culture of informed decision-making in your organization, start with the right tools and begin your free trial of Cody AI.

How to maximize productivity with better information management

Posted on May 25, 2023 by - AI Knowledge Base, Artificial Intelligence, Productivity

How to maximize productivity with better information management

The key to staying ahead of the competition in any industry? Efficient and effective information management. Data is the lifeblood of modern businesses and those that master its management and learn how to leverage it to find actionable insights soon find themselves leading the pack. To this end, AI can be the ace up your sleeve this spring, especially in the form of an AI-powered knowledge base. Keep reading to learn why.

A better way to organize data

While it may be a challenging trading environment for many businesses, AI is the answer for those looking to optimize productivity through better information management. It delivers the power of automation (with all its benefits) in a highly practical tool for business. AI knowledge bases are proving to be a boon for streamlining data organization. The old manual ways of storing and retrieving information were time-consuming and prone to error, but with an AI knowledge base a company can centralize their information and make it easy for employees or customers to access it as they require.

Machine learning algorithms, on the level of a chatbot business tool like Cody AI, are able to analyze the content and “understand” the context. That means you can ask Cody to suggest relevant tags and categories and use it to sort data automatically, sparing employees from such a tedious task and allowing them to focus on strategizing instead.

A more efficient way to share the knowledge

The ability to share knowledge quickly and effectively can be a crucial competitive advantage that helps to maximize productivity and minimize errors. Cody’s advanced natural language processing (the same API as ChatGPT) and semantic search make it possible to interact with it as one would with an especially knowledgeable coworker. Ask for information, and the chatbot will respond with an articulate answer and the relevant supporting documentation.

This also makes it easy to bridge siloes between departments and branches. This can ensure sales and marketing teams stay aligned, for instance, or that staff are on the same page about best practices and company policy. Employees gain a vast repository of information at their fingertips, which can be explored with the ease of making a simple request.

More efficient knowledge-sharing has benefits across the board, from boosting employee training and performance to improving customer satisfaction and retention when used as a customer support tool. It also helps to support a collaborative work environment, and statistics from Frost and Sullivan show that effective workplace collaboration can boost business sales by 27%.

A tool to help you make smart decisions

In a world driven by data, every decision can be an informed decision if access to relevant information is readily available. But you won’t need to manually sort through data to extract insights if you have an AI-powered knowledge base to do it for you, saving you untold hours and helping to ensure that you don’t miss a thing.

Cody AI can process large datasets and quickly identify trends, patterns and correlations that the human eye could miss, and it offers real-time analytics and predictive capabilities. That all helps you to make informed decisions that minimize risk and lead to greater productivity.

Research from McKinsey Global Institute has found that data-driven organizations are 23 times more likely to acquire new customers, six times more likely to retain them, and 19 times more likely to be profitable. That powerful advantage can be yours to leverage with a knowledge base chatbot to help you make sense of your data and extract value from it.

Enabling a future-ready business

To be ready for the world of business that will define tomorrow, organizations need to modernize the way they process and manage data. Economic uncertainty lingers this spring and may be here for some time, yet opportunities abound for businesses that are moving forward and capitalizing on the value that new technologies offer.

The digital age is all about access to information, and by streamlining data organization, facilitating knowledge sharing and providing intelligent decision support, you can empower employees to access and leverage information more effectively. So why not see what Cody AI can do for your business with a free trial.

Unleash the power of AI to enhance client communications

Posted on May 25, 2023 by - Artificial Intelligence

Thanks to AI, the world of customer experience is changing rapidly, and it has the potential to modify how businesses interact with their clients. You will witness enhanced, personalized and highly efficient interactions that deliver exceptional effectiveness. In this captivating blog post, we delve into the pivotal role of AI in reshaping the customer experience to empower businesses to gain a distinct advantage in a fiercely competitive landscape.

A more tailored experience

AI has revolutionized the customer experience by personalizing customer interactions.

Harnessing the power of AI algorithms, businesses can delve into intricate customer data encompassing browsing history and purchase behavior. This invaluable analysis enables the provision of unparalleled personalized recommendations and exclusive offers, fostering an elevated customer experience. Sephora does this by making use of algorithms that analyze customers’ facial features and recommends the most suitable products for them.

By integrating predictive analytics through AI algorithms, businesses gain the ability to forecast future behavior and embark on highly tailored interactions. Unveiling profound insights from customer data, including purchase history, search history and social media activity, empowers businesses to anticipate trends and predict customer interests. This holistic approach enables the seamless delivery of personalized recommendations, promotions, and offers, augmenting the overall customer experience. Moreover, predictive analytics facilitates proactive measures to address potential concerns, preemptively resolving issues before they escalate, and cementing customer loyalty.

Enhanced customer segmentation

AI has allowed businesses to analyze vast amounts of customer data leading to enhanced precision and depth in customer segmentation. Such advanced segmentation empowers companies to customize their marketing campaigns and communication strategies with remarkable efficiency, specifically targeting distinct customer groups.

This heightened targeting precision yields numerous benefits, including elevated engagement rates, enhanced customer loyalty, and a substantial return on marketing investments. Moreover, AI-powered customer segmentation uncovers previously unrecognized customer segments, enabling businesses to expand their outreach and explore untapped markets.

By harnessing the potential of AI to create dynamic and data-backed customer segments, organizations can unlock new growth opportunities and significantly improve their overall marketing effectiveness.

The age of automation 

AI can automate numerous business tasks that previously required significant human resources. By automating routine operations, AI enables businesses to allocate their workforce to more critical responsibilities. Industries such as manufacturing, transportation and maintenance have experienced a reduction in human labor as these tasks are now efficiently handled by increasingly sophisticated and intelligent robots. Some think specific jobs may become obsolete due to AI advancements, but it’s poised to augment human work rather than replace it.

To illustrate this point, let’s consider the customer support department. Instead of support agents manually addressing every customer inquiry, they can leverage AI-powered chatbots to handle simple tickets. This automation allows support agents to focus on more complex support cases and marketing-related tasks. In addition, the advent of AI opens up possibilities for greater creativity, as mundane professions of today could be gradually replaced by AI-powered careers. 

Better customer support 

AI-driven chatbots offer immediate assistance and address customer queries 24/7, thereby streamlining customer support operations. By reducing wait times and ensuring prompt responses, businesses can boost customer satisfaction. AI also enables the analysis of customer interactions, identifying patterns and areas for improvement, leading to continuous enhancements in customer support services. 

As routine tasks are automated and intelligent, context-aware responses are provided, human agents can dedicate their time to more complex and valuable tasks. This optimized approach results in an efficient customer support system, ultimately elevating the overall customer experience.

Improved customer feedback analysis

AI plays a pivotal role in gathering and analyzing customer feedback, offering valuable insights for product and service enhancement. Through AI-driven analysis of customer reviews and feedback, businesses can proactively identify common issues and complaints, enabling timely resolutions. 

This proactive approach not only improves customer satisfaction and loyalty but also mitigates the risk of negative reviews. The utilization of artificial intelligence empowers businesses to revolutionize their operations across various industries. 

By automating routine tasks, analyzing vast amounts of data, and enabling predictive insights, AI facilitates process streamlining, enhances efficiency, and drives innovation and growth. To remain competitive in today’s rapidly evolving business landscape, organizations must stay abreast of the latest trends and advancements in AI technology.

 

Cody AI meets these requirements

Cody AI offers a range of features and capabilities that improve the overall user experience and streamline communication processes.

One key way Cody AI improves communication is through its intelligent chatbot functionality. Businesses can integrate important information into Cody AI’s chatbot to provide instant and personalized support to users. The chatbot utilizes natural language processing and machine learning algorithms to understand user queries and provide relevant and accurate responses. This enables businesses to offer round-the-clock support, reducing wait times and improving customer satisfaction.

Moreover, Cody AI goes beyond basic chatbot interactions by offering advanced conversational abilities. It can engage in contextual conversations, remember user preferences, and provide tailored recommendations. This level of personalized communication fosters a more engaging and interactive experience for users, helping businesses build stronger relationships with their employees.

 

Try Cody AI for yourself. 

 

Gearing Up for Q2: How AI-Powered Knowledge Bases Impact Business Growth

Posted on May 11, 2023 by - Artificial Intelligence, Business

business growth with AI animation

How to achieve business growth in Q3 with AI technology

The rapid development of AI technology has led us beyond gimmicks and hype and into the realm of practical, real-world applications for business. It’s now saving companies untold fortunes in time and resources. If you’ve yet to start extracting value from it, there’s no better time than the present, especially with the new iteration of AI-powered chatbot tools for business.

An AI-powered technology boost

Global markets remain shaky and the word “recession” has been popping up more frequently as we move toward the second half of 2023. But businesses looking to cut costs and maintain a competitive edge in Q3 have a powerful ally in their corner to help them through whatever comes.

This has already proven to be a transformative year in terms of AI development and adoption, thanks to Open AI. Now businesses are increasingly harnessing the power of a chatbot business tool that uses the same API as ChatGPT but allows users to upload their own knowledge base, define its function and calibrate it accordingly, then embed it wherever it’s needed.

Because it can be trained on large datasets that you provide, Cody AI can enhance your customer service capabilities, support your HR department, facilitate staff training, assist your sales and marketing teams, and enhance overall efficiency in your business. Cody becomes an expert on whatever subject you wish – from employee benefits to company policy, product offering to transactional data, you tell it what it needs to know. You can then choose if you want factual responses or something a bit more creative, and long and detailed or short and to the point. Use natural language to ask any question and Cody will scan the knowledge base you’ve provided and give you a neatly articulated answer in seconds.

Putting information at your (or your customers’) fingertips in this way unlocks value across departments and can enable growth even if market conditions aren’t exactly optimal. Consider how your business could benefit from support in the following ways.

Customer service

With a product expert available on your website 24/7 to answer customer queries and educate prospects, you won’t need to place that burden on staff while customers get accurate answers in seconds. The increased customer satisfaction that results will lead to more conversions and, ultimately, more revenue.  

HR assistance

By training Cody on internal company data, you gain a tool to support the HR team and free up resources by automating responses to simple queries and routine requests such as leave applications. It can also help with recruiting by sorting through resumes to narrow the field to the most suitable candidates.

Staff training

There’s no need for face-to-face training with Cody AI, which can function as a personalized tutor for staff once equipped with the relevant training material. The resources and facilities required for training can be used elsewhere while staff learn when and where it suits them.

Onboarding

Hired someone new? Let Cody take them through procedures and policies and provide all the information they need to get started in an interactive, one-on-one format personalized for their role.

Content creation

Give your marketing team a boost by training Cody on marketing material and customer data and having it pitch ideas during brainstorming sessions or accelerate content creation with data-optimized suggestions that closely align with your brand.

Technical assistance

Got a technical product offering or internal system? Uploading a dataset of manuals will give Cody the ability to troubleshoot problems in real-time, helping customers to quickly get unstuck without having to go through a call centre, and freeing up IT resources when it comes to internal issues.

A versatile AI business tool

Cody AI has more real-world applications to discover, from providing marketing insights like trends analysis to internal process optimization. All help in some way to reduce the burden on company resources, enhance efficiency, or drive sales. GDP growth in the global economy may slow in the third quarter, but the AI chatbot market continues to blossom as adoption rates soar – proof that more businesses are waking up to the value they bring. You don’t want to be left behind in the age of AI. For a practical, versatile and user-friendly AI-powered knowledge base to help nurture growth in your business, look no further than Cody AI.

How an AI-powered knowledge base bot can work for you

Posted on May 5, 2023 by - AI Knowledge Base, Artificial Intelligence

How an AI-powered knowledge base bot can work for you

Combining the natural language processing abilities of ChatGPT with a specific dataset is proving to be a game-changer across industries. So, what can your business do with an AI-powered chatbot trained on your company’s knowledge base? A whole range of things, in fact, which all help to reduce costs, improve customer satisfaction and enhance efficiency. To learn about the different ways Cody AI can work for your business, keep reading.

What is Cody AI?

Whether a customer needs more information about your products and services, an employee has a question about internal policies, or if someone is delayed by a technical issue they don’t know how to solve, Cody AI can be there to help with all the relevant information, just a click away. Cody is a Q&A assistant which uses the same API as ChatGPT and is as versatile as you need it to be, since it can be “trained” for specific functions with the relevant knowledge base and embedded on your website or dashboard as needed.

How do you use Cody AI?

There are a few options on how to import the data Cody needs, including uploading text-based PDF files, providing a URL with the option to “crawl” the site and gather all the information from linked pages (up to 5,000 of them), or simply entering it directly using the editor tool. This data can be edited at any time as the need arises to update or add to it. Cody will then search the database you provide and use it to answer any of your questions in seconds. And you can check Cody’s work because the sources are provided.

When setting up a chatbot, after assigning the job function, you’ll have the choice to make its output lean toward “creative”, “balanced” or “factual”, as well as “short and concise” or “long and detailed”, which affords a great deal of versatility. A tool to assist the marketing team by coming up with new ideas, or a tool for providing accurate information on product specifications – either way, it’ll be able to understand and respond to your questions in a natural way, making it extremely easy to use.    

What functions can Cody AI perform?

Customer support

Say a customer has a question about your product range, and they’d like a quick answer – Cody AI can answer their question immediately. They won’t need to go through the “contact us” page, submit a message or type an email and wait for a response, and you won’t need to assign resources to answer basic questions.

Cody AI can be a knowledgeable sales agent, available 24/7 as a chatbot on your website, ready to provide accurate, articulate and helpful answers to any customer queries, significantly enhancing your customer service capabilities.

HR support

Cody AI can take some of the workload off the HR department with a database of internal company information, enabling it to respond to employees asking about leave days or company policy and requesting documents. It can also facilitate training for existing employees and onboarding for new ones, taking them through processes and providing the information they require to get started.

IT support

Equipped with a knowledge base of manuals and technical information, Cody can help to troubleshoot IT problems and guide staff through processes and software installations, taking the burden of routine queries off your IT department.  

Marketing support

A chatbot with a “creative” setting trained on brand tone and style, market research data, sales personas, transactional data and related information can prove to be a valued member of the marketing team when it comes to brainstorming, with its ability to pitch creative concepts that align with brand identity and overall company objectives.  

A tool for a modern business

The ability to upload huge datasets and train a chatbot for a specific purpose delivers enormous business value. If you factor the time that can be saved, the efficiency that can be added, the customer satisfaction that can be gained, and the ease with which it can all be done, the case for an AI-powered knowledge base Q&A bot is clear. So, why not discover the strength a Cody AI assistant can add to your business with a free trial.

How Cody AI can support your marketing team with content creation

Posted on April 24, 2023 by - Artificial Intelligence, Marketing

The quality of your content can’t be allowed to suffer when the pressure is on, but marketing teams are often unable to give content creation the attention it deserves. Now they have a powerful ally in the latest generation of AI chatbots and natural language processing (NLP) technologies, especially one that can can support them with insights and content ideas as effectively as Cody AI.

ChatGPT might be useful, but what sets Cody AI apart is its ability to be trained on an organization’s own data. That means it can learn your unique brand guidelines (your tone and style) and the sort of content your brand creates, as well as the breakdown of your target audience. Like any good human marketer, it can be taught exactly who your content should be aiming to reach, and it will advise accordingly.

Data such as customer feedback, social media interactions and website analytics can all help it to gain a deep understanding of your brand and your customers. That understanding can then be used to put a wealth of ideas and insights at your team’s disposal to inform the direction of campaigns and messaging.

So, what exactly can Cody AI do to help a marketing team?

Suggest ideas

Coming up with new ideas can be exhausting, and brainstorming can be time-consuming and unproductive. Cody AI, on the other hand, is a veritable idea machine once the right parameters and guidelines are in place. Of course, marketers need to know their stuff to recognise a good idea when they see one, but because Cody AI’s suggestions for content are not only data-driven but driven by your data, they are highly likely to be relevant. That means it can help your team to devise more targeted and focused content that is highly likely to deliver results.

Ensure consistency

Maintaining consistency and alignment with tone and style guidelines isn’t always easy to get right, especially when you’re working with numerous content creators, freelancers, different formats, platforms etc. And yet it’s so important to develop and maintain a consistent brand voice. By looking at guideline documents and what your brand has done in the past, Cody AI can help your team to stay true to your unique brand voice and make suggestions that align with the key themes in your content.

Suggest keywords

There’s no doubt about the value of decent keyword research. SEO optimization is all about effectively utilizing data, but does your team have the time to conduct the necessary research? Cody AI makes it easy to do that by suggesting keywords and phrases that customers are using. Cody AI can therefore help to improve your organization’s search engine rankings and can increase visibility, leading to more organic traffic.

Create short-form content

For some forms of content, like image captions for social media or product catalogues, Cody AI can lend a hand by generating copy. Longer-form content is more likely to get penalized by search engines able to detect AI-generated copy, but in shorter formats, Cody AI can be used to save time and get more done.

Advise on trends

The world of digital marketing is always in motion and it’s important to be aware of new trends affecting your organization’s space, especially when planning campaigns. Cody AI can help to identify and track them by analyzing data from external sources such as trade publications and influencers. This is a great way to take some of the pressure off your marketing team in their ongoing efforts to keep content relevant and aligned with industry best practice.

An AI marketing team-player

To get recommendations that are as closely aligned to customer preferences as possible, be sure to include different sources and customer profiles to give Cody AI an accurate picture of your customer base. With the information it needs, Cody AI becomes an indispensable member of the team that can save employees a significant amount of time and effort, allowing them to focus on strategy and the things humans to do best.

If you’d like to see how Cody AI can help your marketing team streamline content creation and improve the effectiveness of their messaging, why not try it out with a free trial.