MaaS AI Copilot
A marketing analytics assistant you can ask.
A marketing analytics assistant answers questions about your results from your connected ad and analytics accounts: how a channel did, why costs changed, which content works and where to move budget. In MaaS AI Copilot, Cody shows the source and dates for every number and writes the summary.
Results
It answers questions about your results.
Ask how a channel did and get the numbers, with a chart, from your connected accounts.
Why
It explains what changed.
When costs rise, Cody finds the cause in the data, such as ad frequency or a video that has worn out.
Content
It shows what’s working.
Compare posts, emails and ads across channels to see which content wins.
Budget
It recommends the next move.
Cody suggests where to move budget and why, with the numbers behind it.
Summary
It writes the summary.
A meeting-ready summary of the month, written from the same numbers.
In practice
What it handles
Requests people really make, and what Cody does with each one.
How did paid social do last month?
Answers with a sourceAnswers with the numbers and a chart, by channel
Why did cost per lead go up?
Answers with a sourceFinds what changed in the data and explains it
Which posts are performing best?
Answers with a sourceCompares click-through across channels
Which campaign brought the most leads?
Answers with a sourceRanks campaigns by leads and cost
Where should next month’s budget go?
Answers with a sourceRecommends a change, with the numbers behind it
Compare this month with last year
Answers with a sourceAnswers if the history is connected, or says what’s missing
Write the summary for Monday’s meeting
Takes the next stepDrafts it from the same numbers
Change the budgets for me
Hands off to a personPasses the change to your MaaS team to make
Behind the work
Your numbers, with their sources.
Cody answers from the accounts connected to your MaaS workspace and shows where every number comes from.
Connected data5 sources- Meta AdsConnectedLive
- Pinterest AdsConnectedLive
- TikTok AdsConnectedLive
- Google Analytics 4ConnectedLive
- Email reportsConnectedLive
Cody in your workspaceSettingsCody · Reports
Instructions
Answer questions about performance using only connected data. Always state the source and the date range. Recommend changes with the numbers that support them.
- Data
- Ads, analytics, social and email
- Every answer
- Names its source and date range
- Changes
- Made by your MaaS team
Setup
How to set it up
MaaS AI Copilot comes with MaaS, CodeSM’s marketing service. Most brands start by connecting their ad and analytics accounts.
- 1
Talk to MaaS
Tell the team what you need help with: creative, brand checks, reporting or all three.
- 2
Bring your brand and accounts
Your guidelines, voice guide and past work, plus the ad and analytics accounts you report on.
- 3
Ask Cody in your workspace
Cody answers from your brand and your results, and hands production to your MaaS experts.
Results
What to measure
The numbers that show whether it’s working for this team.
- Time to an answer
- Questions answered in seconds, not after a report request.
- Decisions backed by data
- Budget and creative changes made with the numbers in hand.
- Reporting hours saved
- Summaries your team no longer writes by hand.
FAQ
Common questions
What is MaaS AI Copilot?
It’s the AI side of MaaS, CodeSM’s marketing-as-a-service. Cody works in your MaaS workspace, trained on your brand, and a team of MaaS specialists produces and reviews the work with you.
Where does the data come from?
From the ad, analytics, social and email accounts connected to your MaaS workspace. Every answer names the source and the dates.
Can it change our campaigns?
Cody recommends, and your MaaS team makes the changes once you agree.
Does it replace our monthly report?
No. It answers the questions between reports and writes summaries from the same data.
MaaS AI Copilot
Start with MaaS.
MaaS AI Copilot comes with MaaS, CodeSM’s marketing service: Cody does the first drafts and checks, and a team of specialists produces the work.