MaaS AI Copilot
An AI marketing assistant trained on your brand.
An AI marketing assistant creates on-brand ads, captions, emails and video scripts from a short brief, in your voice and checked against your guidelines. In MaaS AI Copilot, Cody writes the first drafts and hands production to MaaS specialists. Marketing teams use it to ship more without adding headcount.
Ads
It makes on-brand creative.
Describe the campaign and Cody returns ad variants in your brand’s style, sized for the channel.
Captions
It writes in your voice.
Captions, emails and ad copy follow your brand voice guide, and cite it.
Sources
Your guide is the source.
One click opens the voice guide at the rules each line follows.
Video
It turns an ad into a script.
One variant becomes a 15-second video script, shot by shot.
Experts
It hands the work to your team.
When it’s time to produce, Cody briefs your MaaS experts with the script, the ads and the brand kit.
Host the holidays
Light for long dinners
A seat for one moreIn practice
What an AI marketing assistant handles
Requests people really make, and what Cody does with each one.
Make three Instagram ads for the holiday sale
Takes the next stepGenerates variants in your style, sized for Instagram
Write the captions in our voice
Answers with a sourceWrites them from your voice guide, with the source
Turn this ad into a 15-second video script
Takes the next stepWrites the script, shot by shot
Write three subject lines for the newsletter
Takes the next stepDrafts options to test
Draft a blog post about holiday hosting
Takes the next stepDrafts it in your voice, ready for review
Resize this for Stories and Pinterest
Takes the next stepReturns the formats you need
Does this headline sound like us?
Answers with a sourceChecks it against the voice guide
Produce the video
Hands off to a personBriefs your MaaS video editor, designer and copywriter
Behind the work
Cody learns your brand and works with your team.
Creative comes from your brand kit, and production goes to the MaaS experts matched to the brief.
Brand kit4 sources- Fernhill brand guidelines.pdf40 pagesSynced
- Brand voice guide.pdf18 pagesSynced
- Product photography1,240 imagesSynced
- Past campaigns36 campaignsLive
Cody in your workspaceSettingsCody · Fernhill Home
Instructions
Create marketing work in Fernhill’s voice and visual style. Follow the brand guidelines and the claims rules. Send anything that needs production to the MaaS team with a full brief.
- Formats
- Ads, social posts, emails, blog posts and video scripts
- Review
- Your team approves before anything goes live
- Production
- Your MaaS experts
Setup
How to set up an AI marketing assistant
MaaS AI Copilot comes with MaaS, CodeSM’s marketing service. Most brands start with one campaign and their brand kit.
- 1
Talk to MaaS
Tell the team what you need help with: creative, brand checks, reporting or all three.
- 2
Bring your brand and accounts
Your guidelines, voice guide and past work, plus the ad and analytics accounts you report on.
- 3
Ask Cody in your workspace
Cody answers from your brand and your results, and hands production to your MaaS experts.
Results
AI marketing assistant metrics to track
The numbers that show whether it’s working for this team.
- Time from brief to draft
- Minutes instead of days for first drafts.
- Work shipped per month
- Pieces produced with the same team.
- Performance by creative
- Which variants win, from your reports.
FAQ
AI marketing assistant FAQs
What is MaaS AI Copilot?
It’s the AI side of MaaS, CodeSM’s marketing-as-a-service. Cody works in your MaaS workspace, trained on your brand, and a team of MaaS specialists produces and reviews the work with you.
Will it match our brand?
Cody works from your guidelines, voice guide and past work, and every piece is reviewed by your team before it goes live.
Does it replace our agency or designers?
It works with people. Cody drafts and checks, and MaaS specialists produce, review and run the work, so you can do more without adding headcount.
How is this different from the marketing chatbot?
The marketing chatbot talks to your website visitors. The AI marketing assistant works with your team to make the marketing.
MaaS AI Copilot
Start with MaaS.
MaaS AI Copilot comes with MaaS, CodeSM’s marketing service: Cody does the first drafts and checks, and a team of specialists produces the work.