Over half of business leaders, around 52%, are already making good use of AI copywriting tools to boost their content marketing game. What’s particularly noteworthy is that the AI trend isn’t limited to a specific business type, as both B2B and B2C sectors recognize the potential, with 62% of B2B and 38% of B2C businesses gearing up to employ AI content generation tools.
After all, using AI for business copywriting makes words catch everyone’s attention and stand out from the competition. Here are the top 7 AI copywriting tools for 2024 —
1. Jasper.ai
With team cooperation in mind, Jasper takes delight in producing writing that reads and sounds like a human created it. It’s one of the best AI copywriting tools and is comparable to Google Workspace for AI copywriters.
For enterprises of all sizes to easily draft, modify, and approve copy projects, Jasper’s template collection and cloud storage make it a terrific option. Jasper has an interface that resembles a document. The content you require is specified in a brief that includes options for tone, SEO keywords, and other factors.
Pricing
7-day free trial available
$40 for Starter (20,000 words)
$82 for Boss Mode (50,000 words)
Rating
4.7/5
2. OwlyWriter AI in Hootsuite
Based on a prompt, you can use OwlyWriter to create a fresh social media caption in a particular tone. Post a blog entry or product page that is based on a link. Use a keyword or topic to generate article ideas, and then write content built on the ones you like the best. You can find and use your best-performing content again.
Pricing
30-day free plan available
Professional Plan: $99 per month
Team Plan: $249 per month
Business Plan: Starting at $739 per month
Enterprise Plan: Custom Quote
Rating
4.1/5
3. Copy.ai
Copy.ai can help you with everything, including coming up with social media post ideas and topic ideas. Along with that, it provides more than 90 free tools for copywriting. It makes writing tasks like creating Instagram captions, revising particular paragraphs, and creating meta descriptions easier.
For advertisers on a tight budget, Wordtune is a simplistic AI copywriting solution that works well. However, it doesn’t create stuff from scratch. The tool’s primary objective is to rewrite the already-written text. It can paraphrase and rewrite your material, condense lengthy pieces, improve the flow of your writing without diluting the original message, and repurpose your writing for use in various channels.
Enterprise and e-commerce marketers benefit from Copysmith’s assistance in creating, launching, and distributing content widely. You can use its ready-made templates for website content, e-commerce product descriptions, social media and advertisement creation, and content augmentation. Plus, you can use the Custom Content Generator to create your own template if you choose.
To assist you in spotting non-original sentences, Copysmith also offers a plagiarism checker. The tool has interfaces with several different services, including Hootsuite, Frase, WooCommerce, Google Ads, Google Docs, and Zapier.
Rytr offers around 40 use cases and templates, including “text completer” tools that finish sentences and paragraphs for you (Append Content and Continue Ryting), storylines, and song lyrics. Once you enter your desired language, tone, and description of the content, its Magic Command feature generates any form of content.
Notion is a task and note-taking tool renowned for its lovely and useful templates. Also included with Notion is an AI tool. Although primarily focused on productivity tasks, it has strong AI copywriting skills, such as jargon removal, idea generation, and even the ability to draft complete pieces.
Add to any paid Notion plan for $8 per member per month
Rating
4.7/5
Conclusion
Using AI copywriting tools gives your marketing efforts an edge, saving time and retaining the quality of your business copy.
Try Cody AI — an AI-powered virtual employee who can assist your business in various tasks, such as answering questions, completing tasks, onboarding new hires, providing support and troubleshooting, and bringing new ideas and insights.
OpenAI’s ChatGPT Enterprise, designed for business needs, is making waves. Early adopters like Canva, Carlyle, The Estée Lauder Companies, PwC, and Zapier are reshaping their operations with ChatGPT Enterprise. In this blog, we’ll explore ChatGPT Enterprise, its advantages, and why it outshines ChatGPT 4.
ChatGPT has rapidly gained traction among businesses, with 49% already using it and 30% planning to do so. Moreover, it has proved itself to enhance customer satisfaction by up to 20%.
What is OpenAI’s ChatGPT Enterprise?
ChatGPT Enterprise, designed for businesses, is a powerful AI assistant that enhances organizational productivity. It offers advanced security, unlimited high-speed access to GPT-4, extended context windows for processing longer inputs, advanced data analysis, and customizable features.
This AI assistant can be tailored to your organization’s needs to help with various tasks while safeguarding company data. ChatGPT Enterprise makes teams more creative, efficient, and effective.
What is the Cost of ChatGPT Enterprise?
ChatGPT Enterprise offers three pricing tiers:
Free Version
$0 per person/month; includes GPT-3.5 and regular model updates.
Plus Version
$20 per person/month; includes GPT-4, advanced data analysis, plugins, and early access to beta features.
Enterprise Version
Pricing details are available upon request; ChatGPT enterprise offers everything in Plus, with additional benefits such as unlimited high-speed GPT-4, longer inputs with 32k token context, unlimited advanced data analysis, internally shareable chat templates, a dedicated admin console, SSO, domain verification, analytics, API credits for custom solutions, and assurance that enterprise data is not used for training.
How Can Businesses Use ChatGPT Enterprise?
Businesses can leverage ChatGPT Enterprise to improve their operations and make the most of their efficiency and creativity. Here’s how:
Craft clear communication to improve interactions with customers, partners, and team members.
Helps compose articulate messages and documents and expedite coding tasks.
Automate certain aspects of software development and troubleshooting.
Rapidly explore answers to complex business questions.
Aids businesses in data analysis, market research, and decision-making.
Provides innovative ideas and content suggestions for ideation, content creation, and design.
Finds applications across domains, including customer support, content generation, legal drafting, and more.
What Are the Benefits of ChatGPT Enterprise?
ChatGPT Enterprise offers a wide range of benefits tailored to meet the diverse needs of organizations and teams, enhancing productivity and efficiency:
Scalable Deployment Tools
ChatGPT Enterprise provides scalable deployment tools. This way, it can grow alongside your organization’s requirements. Whether you have a small team or a large enterprise, you can expand your usage as needed.
Dedicated Admin Console and Easy Member Management
The dedicated admin console makes user management simpler. It also allows for easy bulk member management. You can efficiently control access and permissions to streamline user onboarding and offboarding.
SSO and Domain Verification
ChatGPT Enterprise allows enterprise-level authentication through Single Sign-On (SSO) and domain verification. This adds a layer of security to user access. So, only authorized personnel can use the platform.
Analytics Dashboard
ChatGPT Enterprise includes an analytics dashboard that provides insights into usage. This helps organizations monitor performance, track usage patterns, and make data-driven decisions to improve workflows.
Fast, Uncapped GPT-4
With ChatGPT Enterprise, you get access to GPT-4 without caps on usage. This means you can utilize the capabilities of advanced AI without restrictions, enhancing your business efficiency.
Extended Token Context Windows
ChatGPT Enterprise allows for 32,000 token context windows. It offers four times longer inputs and improved memory. This is particularly beneficial for handling complex tasks and longer conversations.
Shareable Chat Templates
You can collaborate more effectively within your organization by using shareable chat templates. These templates help manage common workflows, ensuring consistency in communication.
Customization
You can tailor ChatGPT to your organization by securely extending its knowledge with your company data. Simply connect the applications you already use to create a fully customized solution for your specific needs.
How Secure Is ChatGPT Enterprise?
ChatGPT Enterprise prioritizes data ownership, control, and security. Here’s how:
Data Ownership and Control
OpenAI does not employ your data from ChatGPT Enterprise or its API Platform for training or other purposes. Your inputs and outputs are under your ownership and control, in compliance with relevant legal requirements. You have the authority to determine the duration for which your data is retained, ensuring data control in ChatGPT Enterprise.
Access Control
ChatGPT Enterprise provides enterprise-level authentication via SAML SSO. It offers fine-grained control over user access and the features available to them. Custom models created within ChatGPT Enterprise are exclusively yours; they are not shared with any other entity.
Security Compliance
OpenAI has undergone auditing for SOC 2 compliance, which attests to its rigorous adherence to security, availability, processing integrity, confidentiality, and privacy standards. Data security is upheld through encryption at rest (using AES-256 encryption) and in transit (utilizing TLS 1.2+). These encryption measures guarantee that your data is protected during storage and transmission.
What Is the Difference Between ChatGPT 4 and Enterprise?
Both ChatGPT 4 and ChatGPT Enterprise are remarkable AI solutions with advanced capabilities. However, there are subtle differences that set them apart. Here’s what makes ChatGPT 4 different from Enterprise:
Training Data and Feedback
ChatGPT-4 uses human feedback, including user feedback, to improve its behavior. On the other hand, ChatGPT Enterprise does not use customer prompts or data for training. It relies solely on its pre-trained model.
Access and Speed
ChatGPT-4 is a large multimodal model (accepting image and text inputs, emitting text outputs) designed for broader usage beyond enterprise applications. However, ChatGPT Enterprise offers unlimited, high-speed access to GPT-4, making it suitable for enterprise-level use.
Context Window
GPT-4, while powerful, is designed to handle over 25,000 words of text, slightly less than ChatGPT Enterprise, which allows for 32,000 token context windows, enabling longer inputs and memory.
Intended Users
GPT-4 is not limited to enterprises and can be used by a broader range of users, including individuals, researchers, and developers. However, ChatGPT Enterprise is specifically designed for enterprise use, catering to the needs of businesses and organizations.
Whether you should buy ChatGPT Enterprise depends on your specific needs and requirements. ChatGPT Enterprise is entering a competitive market, with potential rivals like Microsoft’s Bing Chat Enterprise and Salesforce. The pricing for ChatGPT Enterprise is currently unclear, which is not uncommon for new products and services.
Here are some key considerations:
Assessment of Needs
Thoroughly assess your organization’s needs, processes, workflows, and strategies. It’s crucial to identify the problems or gaps that need to be addressed with a conversational AI solution.
Market Comparison
Research and compare ChatGPT Enterprise with its competitors, such as Microsoft’s Bing Chat Enterprise and Salesforce’s offerings. They should consider the features, capabilities, and pricing of these alternatives to determine which best aligns with your needs.
Budget and Cost
Establish a budget and evaluate whether the cost of ChatGPT Enterprise is justifiable based on the potential benefits and ROI it can provide.
Implementation and Integration
Consider the ease of integration with existing systems and workflows. How well does ChatGPT Enterprise fit into your organization’s technology ecosystem?
Support and Maintenance
Evaluate the level of support and maintenance provided by OpenAI or other vendors. A reliable support system can be essential to ensure that the technology functions effectively and addresses any issues promptly.
Scalability and Customization
Determine whether ChatGPT Enterprise can scale with your organization’s growth and be customized to meet specific requirements.
Data Security and Compliance
Consider the data security and compliance aspects, especially in a regulated industry. Ensure that the solution meets your data protection and privacy requirements. Your decision to buy ChatGPT Enterprise or any similar technology should be based on a thorough evaluation of your organization’s unique needs and the capabilities of the product in question.
At the time of ChatGPT Enterprise’s release, OpenAI stated:
“We believe AI can assist and elevate every aspect of our working lives and make teams more creative and productive. Today marks another step towards an AI assistant for work that helps with any task, is customized for your organization, and that protects your company data.”
ChatGPT Enterprise could change the AI game for businesses thanks to its transformative AI powers. It empowers organizations with advanced data analysis, extended context, and improved security, increasing efficiency while ensuring data protection. This solution signifies the growing role of AI in forward-thinking businesses.
FAQs
Does ChatGPT have an Enterprise Version?
ChatGPT Enterprise is a business-focused AI assistant that boosts productivity with security, high-speed GPT-4 access, extended context, data analysis, and customization. It empowers teams and protects company data.
Is ChatGPT enterprise free?
ChatGPT Enterprise does have a free plan that provides access to GPT-3.5 with regular model updates. However, additional features can be accessed using paid plans.
Artificial Intelligence (AI) is rapidly changing the human resource field. With over 73% of companies planning to invest in AI for business recruitment automation and over 85% of HR professionals foreseeing AI’s role in the recruitment process, HR AI tools are extensively driving this change in the SaaS industry.
What are HR AI Tools for SaaS?
HR AI tools are cloud-based SaaS solutions that leverage artificial intelligence (AI) to enhance various aspects of human resources management. These tools and software are designed to streamline HR processes, improve decision-making, and provide data-driven insights to help organizations better manage their workforce.
Which are the Best HR AI Tools for SaaS in 2023?
Here are the top 7 SaaS AI Tools for HR that must be on your bucket list in 2023:
1. Effy AI
Our number one pick is Effy AI. It is a performance assessment and 360-degree feedback tool driven by AI. With ready-to-use templates and AI-generated reports, it offers the quickest method for conducting staff reviews. It works well for businesses that are just beginning to develop review processes and for those that perform reviews irregularly.
Key Benefits
Tools for performance review assistance
AI-produced review summaries using responses
Multiple assessment questionnaires
Tailored navigation menu structure according to roles
Fun emoji stickers and animal avatars
Pricing
Free for up to 10 reviews
$75/month for up to 30 reviews
$100/month for up to 300 reviews
Starts at $10,000 flat price for enterprises
Rating
4.9/5
2. Workable
Workable offers sophisticated AI awareness of your particular search criteria and access to a thorough boolean search of 400+ million profiles. Your job description is reviewed by its AI Recruiter, which then searches for the top existing and passive prospects. Before you publish, you’ll have a list of the leading candidates.
Key Benefits
Make candidate screening with automation smoother
Run ad campaigns for candidates on Facebook and Instagram
Utilize AI algorithms to find the best passive candidates
Get real-time analytics for data-driven decisions
Use predictive hiring models with great support
Pricing
Starter: $149/month for up to 50 employees
Standard: starts at $299/month
Premier: starts at $599/month
Rating
4.6/5
3. Paradox AI
Candidates are hired faster than ever thanks to Paradox AI, which automates the tasks your teams don’t have time for. For high-volume recruiting managers and candidates, it offers the feature-rich Conversational ATS, which streamlines and expedites the hiring process.
Key Benefits
Make interview scheduling effortless
Give attractive offers and comprehensive onboarding materials
Manage job offers and start an easy onboarding process for new hires
Make the application process simpler for candidates with text message apps
Pricing
Book demo for pricing
Rating
4.7/5
4. Leena AI
Leena AI’s conversational platform with AI capabilities aids businesses in creating great employee experiences. It swiftly resolves employee problems, immediately responds to employee questions, streamlines daily HR processes, and manages employee requests. It also has AI employee engagement software, which uses conversational periodic surveys to gauge how engaged your employees are throughout their careers and provides you with real-time actionable insights.
Key Benefits
Improve HR workflows and processes, making tasks like recruitment and onboarding more efficient
Automates FAQ responses, decreasing the need for manual support
Remote onboarding to get new hires integrated when working from a distance
Integration with various workplace software allows systems to work together
Pricing
Book demo for pricing
Rating
4.5/5
5. Fetcher AI
Fetcher’s full-service platform for sourcing applicants, automating the hiring process, and delivering qualified, interested individuals right to your inbox does this quickly. This AI-powered platform learns the candidate preferences of your business before locating the best candidates, particularly for you. Even email outreach campaigns are automated by the software to secure interviews with candidates for you and your team.
Key Benefits
Make talent acquisition with automation streamlined
AI-driven talent profiling for peer benchmarking
Customizable automated performance reviews and team feedback loops
Centralized tracking of KPIs and objectives
Pricing
Book demo for pricing
Rating
4.7/5
6. UKG Pro
For your business’s strategic personnel decisions, UKG Pro employs robust data to produce meaningful reports in real time. With strong AI and predictive analytics, it enables customized reports and data visualizations that can be used to get to know and develop your employees.
Key Benefits
Instantaneous key performance indicators (KPIs)
Tailored workforce reports
Integrated analytics with actionable insights
Improved data visualizations
Pricing
Book demo for pricing
Rating
4.2/5
7. Zoho Recruit
With the help of powerful AI recruitment tools from Zoho Recruit, you can help find top talent and evaluate candidates’ behaviors. Its Source Boosters are a potent AI tool for recruitment that streamlines the hiring process. You only need to enter your job specifications. Zoho Recruit will immediately search job boards like Resume Library, Nexxt, Monster, Career Builder, and Dice for applicant profiles that fit your requirements. Furthermore, its Resume Parser Mapping tool enables you to standardize and match the structure of the parsed resume with the format accepted by your company.
Key Benefits
Make recruitment with automated job postings to 100+ job boards smoother
Decrease time-to-hire with efficient processes
Stay candidate-centric with chatbot assistant Zia’s communication
Increase productivity with built-in automation for reminders, meetings, and more
Gain real-time insights with configurable Talent Analysis and use machine learning for forecasting
Pricing
15-day free trial available
Forever free plan available
Standard: $25/month
Professional: $50/month
Enterprise: $75/month
Rating
4.4/5
[Checklist] How to Choose the Best HR AI Tools for SaaS Business?
Choosing the best HR AI tools for SaaS involves a thoughtful and systematic selection process. Here are steps to help you make the right choice:
Define Your Needs and Objectives
Clearly define your organization’s HR needs, objectives, and goals. Determine what specific HR processes you want to improve with AI tools.
Budget Considerations
Establish a budget for HR SaaS AI tools. Ensure it aligns with your organization’s financial capabilities.
Scalability
Consider whether the tool can scale with your organization’s growth. Ensure it can accommodate your current and future workforce size and needs.
User-Friendliness
The tool should be user-friendly for both HR professionals and employees. Ensure it has an intuitive interface and provides a positive user experience.
Integration Capabilities
Check if the HR SaaS tool can integrate with your existing systems (e.g., payroll, time tracking, ERP) to facilitate data exchange and reduce redundancy.
Customization
Look for tools that allow customization to adapt to your specific HR processes and policies.
AI Capabilities
Evaluate the AI features and capabilities of the tool. Consider what AI technologies (machine learning, NLP, predictive analytics) it uses and how they can benefit your HR processes.
Data Security and Compliance
Ensure the tool adheres to data security best practices and complies with relevant regulations, especially if you’re dealing with sensitive HR data.
Vendor Reputation
Research the vendor’s reputation, customer reviews, and case studies. Ask for references or contact organizations that have used the tool.
Support and Training
Assess the level of customer support and training offered by the vendor. It’s important to have access to assistance when needed.
Trial Period
Whenever possible, take advantage of a trial period or demo to test the tool within your organization. This will give you a firsthand experience of its functionality.
Feedback and Input
Involve HR professionals and other relevant stakeholders in the selection process. Gather their input and feedback to ensure the tool aligns with their needs.
ROI Analysis
Conduct a return on investment (ROI) analysis to determine how the tool will impact your HR processes and whether it justifies the cost.
Long-Term Viability
Consider the vendor’s long-term viability and commitment to product development and updates. You want a tool that will evolve with technology and industry trends.
Contract Terms
Carefully review the contract terms, including subscription duration, pricing structure, and any exit clauses.
Implementation Plan
Discuss the implementation process with the vendor. Ensure there is a well-defined plan for onboarding and training.
Data Migration
If you’re transitioning from existing HR systems, ensure the tool supports smooth data migration.
User Feedback Loop
Plan for regular feedback and evaluation with end-users to continuously optimize the tool’s use and address any concerns or issues.
In 2023, seven HR AI tools lead the charge, offering innovative workforce management solutions. From performance assessments with Effy AI to talent sourcing with Fetcher AI and employee experience enhancement with Leena AI, these tools are changing HR practices for good, making recruitment a smoother process and providing data-driven insights.
The real estate industry is no stranger to the Artificial Intelligence (AI) revolution. In fact, the market for AI for real estate is expected to reach $1335.89 billion by 2029, with a huge compound annual growth rate (CAGR) of 35%.
Offering a bunch of benefits, AI is changing the way commercial properties are bought, sold, and invested in. This blog explores all the good things AI does for real estate, along with its innovative use cases and inspiring examples.
What are the Benefits of AI for Real Estate?
Using AI for business makes it more profitable for everyone involved in the real estate industry. Let’s explore the fantastic benefits it brings to the market:
Workflow Automation
Real estate companies employ AI-driven solutions for putting houses up for sale, dealing with all the paperwork, and ensuring transactions are correctly done. Automated data entry, document management, and communication lead to reduced room for error, more efficiency, and less hassle.
24/7 Customer Support
From property information to general queries, an AI chatbot assistant or virtual assistant can answer all your questions, and they do it right away! This improves customer satisfaction and engagement. This real-time support gives a smooth experience for potential buyers or renters, no matter what time or season it is.
Improved Home Search
When you’re house hunting, you usually search online for places based on location, price, and size, right? It’s convenient and easy. But sometimes, you have too many options, and you might miss out on some great homes. AI studies how you search and determines what you want to make your search more precise. This way, AI makes the home search less daunting and thus improves the home-buying experience.
Automated Investing
With an efficient purchase strategy and regular asset management, AI-powered intelligent CRM (Customer Relationship Management) systems assist property agents in reducing errors and making asset investments smarter. It helps them automate entering data and predict how much rent they can get, easing various aspects of property management and investment. So, it makes managing properties and investments way easier.
Better Client Lead Identification
An AI assistant could be a real estate agent’s partner in finding ideal clients. Well, take Zillow, for instance. It uses data analysis to distinguish serious buyers from window shoppers. Natural Language Processing (NLP) separates high-value interactions, helping hyper-local experts in niche client selection. Machine learning solutions, like Zillow’s Premium Broker Flex, accurately identify clients looking for an agent and charge upon when closing the deal.
Improved Transaction Process
AI brings quick closing times, innovative mobile apps, thorough compliance checks, and detailed reporting. With auto-fillable data fields, there are fewer data entry errors, making the whole process smooth for the users. AI’s smart and detailed reports help brokers and teams to evaluate and improve their performance.
What are the Use Cases of AI in Real Estate?
Here are the top use cases of AI in real estate:
Property Search and Pricing
Machine learning algorithms analyze vast datasets, including property details, where it’s located, what’s trending in the market, and old buying and selling histories. With all that info, AI-powered platforms can tell you the exact value of a property. It helps buyers and sellers know what they’re dealing with. For instance, Zillow’s Zestimate employs AI for business to estimate property values, giving users a reliable starting point for property transactions.
Virtual Property Tours
AI in business has changed how we check out houses for sale. Immersive 3D tours offer prospective buyers a realistic experience without leaving their homes. AI cameras capture and stitch together images, resulting in a navigable virtual tour. It’s a big time-saver for everyone and means fewer in-person visits.
Fraud Detection and Prevention
Real estate deals sometimes fall victim to fraud, leading to financial losses and legal complications. AI helps identify and prevent fraudulent activities by monitoring transactions and identifying anomalies. Machine learning algorithms can detect irregularities in financial transactions, verify identities, and track unusual patterns, reducing the risk of fraud in real estate deals. This way, AI adds an extra layer of protection, especially since real estate deals often involve big sums of money.
Listing Descriptions Generation
An AI assistant for business, like GPT-3.5 and GPT-4, can write up detailed and convincing property descriptions independently. They look at everything about a property, the neighborhood, and what’s happening in the market, and then they put together listings that capture the essence of a property. This not only saves time for real estate agents but also ensures consistency and quality in property descriptions.
Lead Generation
Predictive analytics models assess data such as online behavior, demographic information, and previous interactions with real estate platforms. Using AI for business can also automate lead nurturing by sending personalized messages and content to potential buyers, increasing the chances of conversion. This saves time for real estate professionals. Plus, you get consistent and top-notch property descriptions every time.
Top 3 Examples of AI for Real Estate
Real estate companies have been utilizing AI in business to improve how they function. Let’s find out how these industry giants do it:
Zillow’s AI-powered Natural Language Search
“Beyond easy-to-filter criteria like bedrooms and bathrooms, buyers are considering many other specific features that match their unique lifestyle,” said Jenny Arden, Zillow’s chief design officer. “This new tool is a game changer for home shopping, because it helps shorten the sometimes long and stressful house-hunting process by creating an easy, more modern way to search, and it delivers relevant search results in a simple, uncluttered way.”
Zillow offers an AI feature that simplifies home searching. You can now just type in questions like, “Show me houses in Los Angeles with a backyard for under $1000K,” into the search bar. Zillow’s AI scans millions of listings to provide relevant results while refining its responses to natural language queries. You can also save your searches and get notifications for new listings.
Matterport’s Virtual Tour Platforms
Matterport’s Genesis uses generative AI learned from many real-world spaces. With it, you can play around with scanned rooms, move furniture, and even change the floor plan, all while keeping everything accurate in 3D. Moreover, it can help in energy conservation, maintenance prediction, security assessments, and diverse interior design applications.
Chatbots and AI Assistants in Real Estate Apps
Zillow’s alpha-phase ChatGPT plugin allows users to search for real estate listings through conversation with OpenAI’s chatbot assistant. OpenAI has implemented safeguards to reduce inaccuracies and prevent inappropriate responses. This innovative tool shows the future potential of using AI for business based on real estate.
Wrapping Up
With many real estate players investing in AI, like Zillow’s natural language search, Matterport’s Genesis, and ChatGPT’s real estate plugin, AI’s impact on real estate is palpable.
From automating workflows to offering 24/7 customer support, AI is making it easier to find the perfect home and find potential buyers. It also makes transactions easier and detects fraud while generating precise listing descriptions. To stay competitive, real estate professionals must embrace AI as it reshapes the industry’s future. Here’s how we can help you with end-to-end AI solutions for your real estate business.
Before 2023, only 10% of marketers used AI tools for SEO (Search Engine Optimization) content generation. But this year, 58% have planned to invest in AI for business content and SEO strategies. And that’s a significant leap!
If you’re also looking to use AI for SEO, this blog will guide you to a number of AI-powered solutions to improve your SEO strategies. Let’s find out the most powerful AI tools available for optimized content generation!
1. SurferSEO
Number one in this list is SurferSEO – an AI assistant for business that analyzes top-ranking websites for the keywords you pick and offers targeted on-page recommendations. From keyword density to semantic analysis, it provides data-driven recommendations that drive up the quality of the content you write. SurferSEO claims it creates an article in less than 20 minutes and at 7 times cheaper costs than a writer!
Key Features
On-page SEO optimization
Website’s backlink suggestions
Keyword density analysis
Price
Essentials Plan: $69 per month
Advanced Plan: $149 per month
Max Plan: $249 per month
Enterprise Plan: Custom Quote
Surfer AI: $29 per article
Audit Add-on: $49 per month
SERP (Search Engine Results Page) Analyzer Add-on: $29 per month
White Label Add-on: $49 per month
API Add-on: $29 per month
Rating: 4.8/5
2. SEMrush
From researching keywords to monitoring what competitors are up to, SEMrush provides a range of AI-powered services. It includes many AI assistant tools for monitoring where your website ranks in search results, identifying opportunities to improve, and understanding what people are looking for.
You can provide your domain and target keywords. SEMrush goes through the first page of Google’s search results to suggest keywords in just 15 minutes!
Key Features
Detailed keyword data
Backlink profile evaluation
Real-time content optimization suggestions
Price
Free trial available
Custom plans available
Pro Plan: $129.95 per month
Guru Plan: $249.95 per month
Business Plan: $499.95 per month
Rating: 4.5/5
3. Keyword Insights
Keyword Insights is an intuitive SEO tool powered by AI for business content planning that enables you to generate keywords with a simple query and automatically group them using Natural Language Processing (NLP).
Key Features
Quick keyword generation based on the seed term, location, and language
Relevant clustering insights
Machine learning-based keyword search intent identification and classification from search engine results pages
Price
Pricing information unavailable
Rating: 4.9/5
4. Clearscope
Clearscope analyzes the top-read articles in your sector using artificial intelligence to suggest keywords and subject matters for your content. By aligning your content with user purpose, you can create articles that are complete and more relevant.
Key Features
AI-based top-ranking article analysis
Keyword and phrase suggestions
Integration with Content Tools
Price
Essentials Plan: $170 per month
Business Plan: Custom Quote
Enterprise Plan: Custom Quote
Rating: 4.9/5
5. Frase
Frase is a user-friendly SEO AI assistant with a simple interface for organizing, producing, and optimizing content. It will automatically examine the content of your top rivals when you enter the title of your post. It also has an AI writer already integrated to assist you in coming up with ideas and expediting the content writing process.
Key Features
SEO analysis
Competitor analysis tools
Intuitive user interface
Price
Solo Plan: $14.99 per month
Basic Plan: $44.99 per month
Team Plan: $114.99 per month
Enterprise Plan: Custom Quote
Pro add-on for unlimited AI content: $35 per month
Rating: 4.9/5
6. Serpstat
Serpstat presents offerings, including keyword research, backlink analysis, and site audits using AI algorithms. It empowers you to make data-driven decisions by offering insights into the B2B content strategies of your competitors and highlighting areas for development on your website.
Key Features
Detailed keyword data
Search engine rank tracking for particular keywords
Local SEO strategies
Price
Free trial available
Custom plans available
Individual Plan: $59 per month
Team Plan: $119 per month
Agency Plan: $479 per month
Rating: 4.6/5
7. SE Ranking
For developing a solid on-page and off-page optimization plan, SE Ranking has in-depth toolkits for analyzing the performance of social media platforms and competitors, search traffic, and competitors. It also offers an API-based SEO report, along with a white-label solution. Plus, its Lead Generator widget aids in maximizing conversion rates.
Key Features
SEO performance monitoring for your competitors’ and your content
Single dashboard for core web metrics, crawled pages, and health scores.
Web page indexing
Price
14-day free trial available
Custom plans available
Essential Plan: $55 per month
Pro Plan: $109 per month
Business Plan: $239 per month
Rating: 4.8/5
8. WordLift
A relatively newer SEO tool, WordLift is a bespoke knowledge graph tool used to generate structured data using AI for business. It updates the HTML file’s meta descriptions with new text. The suggested content adjustments help improve the user experience for visitors to your website.
Key Features
Designed to improve e-commerce website ranks
Content organized for better display in Google Shopping
Integration with Data Studio
Price
Free trial available
Custom plans available
Starter Plan: €59 per month
Professional Plan: €99 per month
Business + Ecommerce Plan: €249 per month
Rating: 4.7/5
9. MarketMuse
MarketMuse provides a set of tools for managing SEO strategy and content intelligence. It offers feedback on individual pages and on “content clusters,” evaluating the relevance and authority of the topic across collections of pages. You can use this AI assistant to plan content, cluster it, analyze it against competitors, review content briefs, and optimize it.
Key Features
Detailed SERP analysis
Content brief generator
Content planning tools
Price
7-day free trial available
Standard Plan: $149 per month
Team Plan: $399 per month
Premium: Custom Quote
Rating: 4.6/5
10. Jasper
Jasper is considered an early winner in Generative AI for business. With it, you can create content prompts most suited to your industry and target market. It can produce exciting and unique content that reflects your company’s brand voice for blog posts, social media postings, and website copy while enhancing website rankings.
Key Features
Brand voice training for brand messaging
Short- and long-form content creation
SurferSEO integration
Supports 25 languages
Price
7-day free trial
Creator Plan: $49 per month
Teams Plan: $125 per month
Business: Custom Quote
Rating: 4.7/5
How to Choose the Best AI SEO Tool for Your Business?
Choosing the best AI SEO tool for your business is a critical decision that can significantly impact your digital marketing and SEO strategies. To make an informed choice, consider the following factors:
1. Integration with Your Workflow
Evaluate how well the AI SEO tool integrates with your current content creation workflow, project management solutions, and other tools you use. A seamless integration can enhance efficiency and streamline your processes.
2. Data Sources and Insights
Examine the AI SEO tool’s data sources to make suggestions and generate content. Tools that access a diverse range of data can provide more accurate insights. Ensure the tool aligns with your specific industry or niche.
3. Task Automation
Check if the AI SEO tool automates time-consuming and repetitive tasks. Look for features that automate keyword research, content optimization, and performance tracking. Automation can save you valuable time and resources.
4. User-Friendly Interface
Consider how the platform guides you through the SEO process. An intuitive, user-friendly interface can reduce the learning curve and minimize the need for trial and error. This is especially important if you have a team of users.
5. Collaborative Capabilities
Assess whether the AI SEO tool supports a collaborative work environment. It should enable multiple team members to collaborate on SEO tasks, share insights, and track progress. Collaboration is crucial for larger projects.
6. Content Optimization Features
Look for AI SEO tools that offer content optimization features. This includes machine learning for analyzing content and suggesting improvements, as well as natural language processing (NLP) to enhance the quality of your content. AI text generation should also be SEO-friendly.
7. Keyword Research Capabilities
Ensure that the tool has robust keyword research capabilities. It should help you find topics likely to perform well across different search engines. Keyword research is a cornerstone of successful SEO.
8. Trial Period or Demo
Whenever possible, take advantage of trial periods or demos offered by AI SEO tool providers. This allows you to test the tool in real-world scenarios and assess its suitability for your business needs.
9. Customer Support and Training
Consider the level of customer support and training provided by the tool provider. Access to tutorials, documentation, and responsive customer support can be invaluable for a smooth adoption process.
10. Reviews and Testimonials
Research reviews and testimonials from other businesses that have used the AI SEO tool. This can provide insights into its real-world performance and effectiveness.
The use of AI for SEO is rapidly growing, and for good reason. AI-powered tools can help you to save time and create content that is more likely to rank well in search engine results pages.
If you are new to AI for SEO, you can start with an AI assistant like SurferSEO or SEMrush. These tools offer many features, including keyword research, competitor analysis, and on-page SEO optimization. Once you better understand how AI can be used for SEO, you can explore more specialized tools like Frase or MarketMuse.
Experts project that AI in business marketing will skyrocket to over $107.5 billion by 2028. In fact, the market is already brimming with cutting-edge AI tools for marketing. Before exploring the advanced AI tools for business and marketing, let’s understand their meaning and significance.
What are AI Tools for Marketing?
Marketing AI tools are software applications that leverage Artificial Intelligence (AI) technologies to enhance and streamline various aspects of marketing. These tools harness the power of machine learning, marketing analytics, and predictive algorithms to automate, optimize, and augment marketing tasks, ultimately helping businesses and marketers make data-driven decisions and improve their marketing strategies.
Automating Repetitive Tasks
AI marketing tools utilize machine learning, marketing analytics, and predictive algorithms to automate tasks like data analysis, report generation, email marketing, and social media posting. This automation frees up marketers to focus on more strategic and creative aspects of their campaigns.
Customer Insights
AI tools analyze vast amounts of data to gain insights into customer behavior, preferences, and trends. These insights help marketers tailor their campaigns to specific target audiences, resulting in more effective and personalized marketing efforts.
Predictive Analytics
By using predictive algorithms, AI marketing tools can forecast trends and customer behavior, allowing marketers to make informed decisions on B2B content strategy, timing, and channels, ultimately leading to higher engagement and conversion rates.
Chatbots and Virtual Assistants
AI-driven chatbots and virtual assistants offer immediate responses to customer inquiries, providing 24/7 support. They enhance customer satisfaction and reduce response times.
Personalization
AI tools enable dynamic content creation and personalization, allowing marketers to deliver tailored content to individual users, improving customer engagement, and driving conversions.
Recommendation Engines
E-commerce and content-based platforms benefit from recommendation engines that suggest products, services, or content to users based on their past interactions and preferences.
Optimizing Advertising
AI can help optimize digital advertising campaigns by determining the best ad placements, bidding strategies, and ad content for maximum ROI.
Content Generation
AI can assist in generating written content, such as blog posts, product descriptions, and social media updates. It can also be used for creating visuals and videos.
Lead Scoring
AI tools can automatically score leads based on their likelihood to convert, enabling sales teams to prioritize their efforts on the most promising leads.
A/B Testing
AI-driven A/B testing can accelerate the process of testing different variations of marketing materials to determine which is the most effective.
Performance Analysis
AI analytics tools provide real-time performance analysis, helping marketers understand how their campaigns are performing and make adjustments as necessary.
Cross-Channel Integration
Many AI marketing tools integrate seamlessly across various marketing channels, allowing for a unified approach to marketing across email, social media, the web, and more.
1. Jasper.ai
Jasper creates text for advertisements, emails, landing pages, articles, and social media postings using the GPT3 model created by OpenAI. The copy will be generated for you after you submit your brand name or product. With a few clicks, this AI marketing tool can also create titles and meta descriptions, as well as product bullet points or descriptions.
Adverity enables you to see all of your marketing metrics in one place. All marketing data from many sources, including campaigns across all channels, is centralized so that it can be easily analyzed. Your AI employee teams can identify trends and insights this way, giving you the information you need to make wiser decisions.
Key Features
Pre-built connectors and no-code templates to use the platform without coding expertise
Flick Social Media AI Assistant for business is a marketing tool that makes coming up with ideas, composing posts, and preparing social media content easier. It provides a simple setup and round-the-clock support.
Predis works as an AI Assistant for businesses on your simple word input to create everything from Instagram reels to single image postings. The thorough competition study provides more depth of understanding into what’s working for your competitors using this AI tool for marketing.
Key Features
Built-in AI chat feature to generate text
Set posting targets to help stay consistent on social media
Drift’s AI features are best for conversational marketing. They can assist in giving critical accounts a VIP experience or relieve overworked support personnel from handling simple questions that the chatbot assistant can manage.
GrowthBar automates content creation using GPT-3 AI for business. This AI tool for marketing can recommend specific word counts, links, photos, keywords, and more. Both building blog post content outlines and offering comprehensive backlinking are a few features of GrowthBar. Furthermore, it offers a Chrome add-on.
Brands can monitor both good and bad social media comments about their business in real time with Brand24’s advanced AI social media monitoring platform. Working like an AI Assistant for business, it examines online discussions about the company, its products, and its competitors.
Phrasee specializes in “brand language optimization.” This AI tool for marketing enhances the brand language in business copies. Using a natural language processing system and a machine learning algorithm, it can create a copy for emails, Instagram, Facebook, or even push notifications.
MarketMuse helps create optimized long-form content, such as emails, sales copy, landing pages, or essays. A content brief and KPIs are included as guidance. The copy can be further edited by users using the built-in editor following the AI’s recommendations.
Optimove’s chatbot assistant, Optibot, searches through and evaluates all the consumer data offered to provide useful insights. This AI assistant can advise you to discontinue specific marketing initiatives depending on your losses or alert you to any clients who may have received excessive company communications.
Hubspot’s AI capabilities help you create content that not only supports your organization but also helps in customer service. To develop high-quality content, they integrate with all of your HubSpot tools. Without having to hop between separate applications, your AI employee teams can use Hubspot’s conversation intelligence and other tools to write blog articles, landing pages, and more.
Key Features
Creating written content, from emails and social media copy to meta descriptions and social media captions, using Campaign Assistant and Content Assistant
GPT-Powered, smart CRM chatbot assistant called ChatSpot that can be used as a stand-alone app
To choose the best AI tools for marketing, start by defining your marketing objectives. Determine what you aim to achieve with AI tools, whether it’s improving customer engagement, optimizing ad campaigns, or enhancing data analysis. Having clear goals is essential in guiding your tool selection.
Understand Your Target Audience
Consider the characteristics and preferences of your target audience. Different AI tools may be better suited for B2B or B2C marketing, depending on your audience’s behavior and needs. Understanding your audience is crucial in aligning tools with your target market.
Assess Your Budget
Determine your budget for AI tools. Some tools are free or offer basic versions, while others require a subscription or a larger investment. It’s important to balance the cost of tools with the potential return on investment in your marketing efforts.
Research Options
Conduct thorough research to explore the available AI tools for marketing. Look for reputable tools with a proven track record of success. Reading reviews, case studies, and user feedback will help you assess their effectiveness.
Compatibility and Integration
Ensure that the AI tools you choose can seamlessly integrate with your existing marketing stack, including your CRM, email marketing platform, or analytics tools. Compatibility is crucial for efficiency in your marketing operations.
Features and Capabilities
Evaluate the specific features and capabilities of each AI tool. Consider factors such as data analytics, personalization, automation, and reporting. Your choice should align with the marketing strategies you plan to implement.
Trial Period
Whenever possible, take advantage of trial periods or demos offered by AI tool providers. This allows you to test the tools and see how well they perform in real-world scenarios before making a commitment.
User-Friendliness
Assess the user-friendliness of the AI tools. They should be intuitive and easy for your marketing team to use. Complex tools may require more training and support, which can impact your operational efficiency.
Data Security and Compliance
Ensure that the AI tools adhere to data security and privacy regulations, particularly if you handle sensitive customer data. Compliance with GDPR, CCPA, or other relevant laws is essential for maintaining trust with your audience.
Support and Training
Consider the level of support and training offered by the tool provider. Access to tutorials, documentation, and responsive customer support can be invaluable for a smooth adoption process.
Scalability
Choose AI tools that can scale with your business. Your marketing needs may evolve, so having tools that can grow with you is advantageous in avoiding frequent tool replacements.
Measure Results
After implementing AI tools, closely monitor their performance and impact on your marketing efforts. Utilize metrics and key performance indicators (KPIs) to measure their effectiveness and make adjustments as needed to achieve your marketing objectives.
AI is transforming revenue marketing by making it more targeted, efficient, and customer-centric:
Smarter, Targeted Advertising
AI leverages big data to craft ads that hit the mark. Understanding customer patterns and preferences helps create campaigns that resonate more, leading to higher conversions and boosting revenue.
Refined Search Strategies
AI sharpens search tactics, ensuring marketing efforts are laser-focused where they count. This precision not only saves marketing dollars but also drives higher returns, a cornerstone of revenue marketing.
Hyper-Personalization
AI’s knack for tailoring content to individual tastes ramps up engagement and loyalty. This personal touch is key in nurturing long-term customer relationships, pivotal for ongoing revenue growth.
Automated Customer Service
Chatbots and AI-driven tools streamline customer interactions, enhancing the overall experience. This efficiency not only retains customers but also positively sways their buying decisions, fueling sales.
Enhancing the Customer Journey
In the Awareness Phase, AI builds detailed customer personas, targeting those most likely to engage.
During the Consideration Phase, AI-driven targeted ads make it easier for customers to discover relevant offerings.
In the Purchase Phase, AI suggests personalized upsells and cross-sells, boosting average order values.
Post-purchase, in the Retention Phase, AI crafts customized offers to encourage repeat buying.
AI also personalizes outreach for reviews and referrals, turning satisfied customers into brand advocates.
Integrating AI across the customer journey helps businesses attract new customers and deepen existing relationships, ensuring a steady revenue stream and a stronger ROI on marketing initiatives.
Beat Your Competition with AI Tools for Marketing
From content generation to analytics centralization, social media expertise, conversational marketing, and brand language optimization, these tools redefine AI in business marketing. Remember, using AI for business isn’t just a trend; it’s a revolution. Embrace it and stay creative in this never-ending field!
