OpenAI’s DALL-E 3 AI Model for Marketing: What to Expect

OpenAI has announced its latest version of the DALL-E generative AI visual art platform, DALL-E 3. The new version offers better capabilities and new features! So, the potential of this advanced tech to improve a brand’s visual identity and supercharge marketing strategies has gotten even better.

What is DALL-E 3?

DALL-E 3 is a newly developed model by OpenAI that can generate highly detailed and realistic images from written prompts. To do this, it assesses a broad image database and crafts relevant visuals with the help of the input text.  

While the previous version, DALL-E 2, has impressive capabilities, it has some limitations, such as occasional spelling errors and quirky prompt responses. Crucially, it lacks the nuanced understanding of human designers, including:

  • understanding of target audiences
  • complexities of branding
  • awareness of competitive landscapes

However, according to OpenAI, the most recent version has substantially superior context understanding. It also has ample safety features to prevent lewd or hateful images. And what’s new? Well, that’s DALL-E 3’s integration with ChatGPT. The user can just ask the chatbot to create a detailed prompt, and the chatbot will create a paragraph for DALL-E 3 to follow. So, they don’t necessarily need to write their own prompts. But if users have particular suggestions for DALL-E, they can continue to use their own prompts.

This connection with the chatbot enables more designers to create AI art without requiring strong prompt-writing skills. Moreover, they now can choose not to allow some or all of their artwork to be used in training future generations of OpenAI text-to-image models. 

Without creating prompts, designers can work effectively with DALL-E 3 in various ways. Here’s how:

Crafting Compelling Product Images

Visual appeal is essential in the online world. DALL-E 3 can significantly help designers by speeding up the ideation process and removing the need for costly photoshoots. They can either ask ChatGPT for prompts or input prompts like “A happy child jumping on a trampoline” and quickly get relevant images. 

Sometimes, it isn’t easy to photograph certain products in their natural settings. In such cases, prompts like “my house floating on the sea” or “a person capturing images of an erupting volcano” can be creative starting points.

Enhancing Website Aesthetics

With attention spans reducing, a visually appealing website is necessary to get eyeballs. DALL-E 3 can help in the creation of banners and captivating images. This speeds up the design process. Moreover, using ChatGPT-generated keywords from text prompts in image descriptions can improve search engine optimization (SEO).

Elevating Social Media Presence

Engaging visuals on social media platforms can attract many likes and shares. DALL-E 3 can help create memes, captivating backgrounds, and product showcases. Posting these images on social media can get a lot of engagement.

Real-World Marketing

AI-generated images go beyond the digital world. Progressive companies have been integrating these images into their real-world marketing campaigns. This way, they’re making the best of AI’s contemporary appeal.

Precise Image Refinement

DALL-E 3 offers excellent editing capabilities. So, designers can tailor images to match the brand’s aesthetics. They can easily adjust colors, remove unwanted elements, or introduce new elements. DALL-E 3 works as an assistant designer and photo editor.

Read More: The Code Interpreter: A New Leap for ChatGPT 


With its enhanced features, DALL-E 3 can better complement your creative team. It could be a valuable source of inspiration when creativity weakens. Whether your designers need mood board references, logo style comparisons, or fresh ideas, DALL-E 3 can quickly give visual stimuli. 

Using AI-generated images as a catalyst for design, you streamline creative processes, improve visual appeal, and engage your audience more effectively. Working like a collaborative partner for designers, DALL-E 3 eases creative vision with efficiency. As AI continues to evolve, its role in marketing offers innovative avenues for expression and innovation.

OpenAI intends to release DALL-E 3 in stages but hasn’t specified a date for the free public version. The updated DALL-E 3 will first be available to ChatGPT Plus and ChatGPT Enterprise users in October. Afterward, it will be rolled out to research labs and its API service in the autumn. 



Oriol Zertuche

Oriol Zertuche is the CEO of CODESM and Cody AI. As an engineering student from the University of Texas-Pan American, Oriol leveraged his expertise in technology and web development to establish renowned marketing firm CODESM. He later developed Cody AI, a smart AI assistant trained to support businesses and their team members. Oriol believes in delivering practical business solutions through innovative technology.

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