{"id":27203,"date":"2023-06-19T15:50:56","date_gmt":"2023-06-19T15:50:56","guid":{"rendered":"https:\/\/meetcody.ai\/blog\/ameliorer-lexperience-utilisateur-la-connaissance-alimentee-par-lia-pour-ameliorer-lassistance-a-la-clientele\/"},"modified":"2023-06-19T15:52:00","modified_gmt":"2023-06-19T15:52:00","slug":"ameliorer-lexperience-utilisateur-la-connaissance-alimentee-par-lia-pour-ameliorer-lassistance-a-la-clientele","status":"publish","type":"post","link":"https:\/\/meetcody.ai\/fr\/blog\/ameliorer-lexperience-utilisateur-la-connaissance-alimentee-par-lia-pour-ameliorer-lassistance-a-la-clientele\/","title":{"rendered":"Am\u00e9liorer l&#8217;exp\u00e9rience utilisateur : Les connaissances aliment\u00e9es par l&#8217;IA pour am\u00e9liorer l&#8217;assistance \u00e0 la client\u00e8le"},"content":{"rendered":"<p>Dans la qu\u00eate permanente d&#8217;une exp\u00e9rience utilisateur exceptionnelle, l&#8217;am\u00e9lioration de l&#8217;assistance \u00e0 la client\u00e8le est une \u00e9tape importante. Les organisations disposent d\u00e9sormais d&#8217;un alli\u00e9 puissant pour les y aider : l&#8217;intelligence artificielle (IA). Et si l&#8217;interaction avec un chatbot dot\u00e9 d&#8217;une IA peut \u00eatre divertissante, lorsque ce chatbot est form\u00e9 sur les donn\u00e9es de l&#8217;entreprise, il peut r\u00e9volutionner l&#8217;assistance \u00e0 la client\u00e8le et devenir un outil commercial puissant. Pour savoir comment faire, continuez \u00e0 lire.<\/p>\n<p>L&#8217;utilisation de r\u00e9f\u00e9rentiels de connaissances aliment\u00e9s par l&#8217;IA est en train de changer la donne dans tous les secteurs, en offrant une exp\u00e9rience beaucoup plus efficace et m\u00eame personnalis\u00e9e. De grandes quantit\u00e9s d&#8217;informations peuvent \u00eatre mises \u00e0 la disposition des clients, ce qui permet de soulager les ressources de l&#8217;entreprise et de r\u00e9duire les co\u00fbts, tout en offrant \u00e0 la client\u00e8le une exp\u00e9rience in\u00e9gal\u00e9e.<\/p>\n<h2>L&#8217;int\u00e9r\u00eat d&#8217;une meilleure assistance \u00e0 la client\u00e8le<\/h2>\n<p>Toute am\u00e9lioration des processus d&#8217;assistance \u00e0 la client\u00e8le est un investissement qui ne manquera pas d&#8217;\u00eatre rentable, si l&#8217;on consid\u00e8re l&#8217;importance qu&#8217;elle rev\u00eat pour l&#8217;exp\u00e9rience du client. Le faire \u00e0 moindre co\u00fbt est une v\u00e9ritable aubaine. Gardez \u00e0 l&#8217;esprit que pr\u00e8s de trois clients sur cinq  <a href=\"https:\/\/d1eipm3vz40hy0.cloudfront.net\/pdf\/cxtrends\/cx-trends-2020-full-report.pdf\" target=\"_blank\" rel=\"noopener\">estiment qu&#8217;un bon service \u00e0 la client\u00e8le<\/a>  (PDF) est n\u00e9cessaire pour qu&#8217;ils s&#8217;engagent vis-\u00e0-vis d&#8217;une marque, et 89 % d&#8217;entre eux ont d\u00e9clar\u00e9 qu&#8217;ils n&#8217;\u00e9taient pas satisfaits de la marque.  <a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\" target=\"_blank\" rel=\"noopener\">rapport sur les clients<\/a>  (PDF) qu&#8217;ils sont plus susceptibles d&#8217;effectuer un autre achat apr\u00e8s une exp\u00e9rience positive de l&#8217;assistance \u00e0 la client\u00e8le, selon Salesforce.<\/p>\n<h2>Mise \u00e0 jour d&#8217;une base de connaissances<\/h2>\n<p>La consolidation et l&#8217;organisation des informations pertinentes \u00e0 l&#8217;ancienne, de mani\u00e8re manuelle, ont toujours \u00e9t\u00e9 un casse-t\u00eate pour les entreprises. Une base de connaissances doit \u00eatre r\u00e9guli\u00e8rement mise \u00e0 jour, exempte d&#8217;erreurs et facile \u00e0 parcourir pour les agents du service client\u00e8le. L&#8217;introduction de l&#8217;IA apporte une s\u00e9rie d&#8217;avantages cl\u00e9s, dont le moindre n&#8217;est pas la capacit\u00e9 d&#8217;automatiser des processus tels que la collecte et la mise \u00e0 jour d&#8217;informations. Cela permet de s&#8217;assurer que la base de connaissances d&#8217;une entreprise est toujours \u00e0 jour et pr\u00e9cise, qu&#8217;il s&#8217;agisse des informations sur les produits, des prix ou de la politique de l&#8217;entreprise.<\/p>\n<h2>Un moyen plus simple de trouver des r\u00e9ponses<\/h2>\n<p>Un r\u00e9f\u00e9rentiel de connaissances aliment\u00e9 par l&#8217;IA s&#8217;appuie sur des algorithmes de traitement du langage naturel (NLP) pour am\u00e9liorer les fonctionnalit\u00e9s de recherche et permettre aux clients d&#8217;<a href=\"https:\/\/meetcody.ai\/blog\/integrating-nlp-knowledge-repository\/\">obtenir<\/a> rapidement et facilement <a href=\"https:\/\/meetcody.ai\/blog\/integrating-nlp-knowledge-repository\/\">des r\u00e9ponses \u00e0 leurs questions<\/a>. Alors que les syst\u00e8mes de recherche traditionnels peuvent \u00eatre difficiles et longs \u00e0 utiliser et donnent souvent des r\u00e9sultats non pertinents, le NLP donne \u00e0 un syst\u00e8me d&#8217;IA la capacit\u00e9 de &#8220;comprendre&#8221; les requ\u00eates des clients &#8211; en tenant compte des informations contextuelles et des nuances du langage humain &#8211; afin de fournir les informations pertinentes en r\u00e9ponse \u00e0 une question simple. Il n&#8217;est plus n\u00e9cessaire de parcourir de grandes quantit\u00e9s d&#8217;informations, ce qui r\u00e9duit le besoin d&#8217;intervention manuelle. Il peut r\u00e9pondre \u00e0 ces questions, sugg\u00e9rer des solutions ou orienter les clients vers d&#8217;autres ressources susceptibles de les aider.<\/p>\n<h2>Recommandations personnalis\u00e9es<\/h2>\n<p>Un outil de support client aliment\u00e9 par l&#8217;IA et form\u00e9 sur les propres donn\u00e9es d&#8217;une entreprise peut jouer un r\u00f4le plus proactif en aidant \u00e0 am\u00e9liorer l&#8217;exp\u00e9rience client qu&#8217;un service de support client traditionnel. La raison ? La capacit\u00e9 d&#8217;utiliser efficacement les donn\u00e9es des clients pour offrir un degr\u00e9 de personnalisation plus \u00e9lev\u00e9 que jamais. L&#8217;examen de l&#8217;historique des achats et le suivi des interactions avec les clients peuvent contribuer \u00e0 \u00e9clairer les r\u00e9ponses et \u00e0 formuler des recommandations propres \u00e0 chaque client. Un service client proactif peut \u00e9galement cr\u00e9er des opportunit\u00e9s de marketing (puisque vous avez achet\u00e9 le produit X, vous pouvez envisager cet ajout &#8211; par exemple). Il a <a href=\"https:\/\/business.trustpilot.com\/reviews\/browsers-to-buyers\/why-a-personalized-consumer-experience-matters-in-the-ecommerce-world\">\u00e9t\u00e9 d\u00e9montr\u00e9 que<\/a> de telles exp\u00e9riences personnalis\u00e9es am\u00e9liorent les taux de conversion en ligne de 8 %.<\/p>\n<h2>Assistance en temps r\u00e9el<\/h2>\n<p>Offrir une assistance 24 heures sur 24 et 7 jours sur 7 a toujours repr\u00e9sent\u00e9 une charge financi\u00e8re consid\u00e9rable pour les entreprises et n&#8217;est pas \u00e0 la port\u00e9e de nombreuses petites entreprises. Les agents du service client\u00e8le travaillant en interne et les frais g\u00e9n\u00e9raux d&#8217;un centre d&#8217;appel sont particuli\u00e8rement on\u00e9reux, tandis que l&#8217;externalisation entra\u00eene souvent une perte de contr\u00f4le de la qualit\u00e9 et une mauvaise exp\u00e9rience utilisateur qui peut nuire \u00e0 la r\u00e9putation d&#8217;une marque.<\/p>\n<p>Cependant, en utilisant une base de connaissances aliment\u00e9e par l&#8217;IA, m\u00eame une petite PME peut fournir une assistance de haute qualit\u00e9 \u00e0 ses clients en temps r\u00e9el sans cette \u00e9norme charge financi\u00e8re. La satisfaction des clients s&#8217;am\u00e9liore gr\u00e2ce \u00e0 la possibilit\u00e9 d&#8217;obtenir des informations et une assistance 24 heures sur 24 &#8211; il n&#8217;y a pas de temps d&#8217;attente ou de renvoi d&#8217;un service \u00e0 l&#8217;autre.<\/p>\n<h2>Un outil important pour une entreprise moderne<\/h2>\n<p>La rationalisation du support client avec un r\u00e9f\u00e9rentiel de connaissances aliment\u00e9 par l&#8217;IA peut am\u00e9liorer de mani\u00e8re significative l&#8217;exp\u00e9rience de l&#8217;utilisateur gr\u00e2ce \u00e0 une recherche am\u00e9lior\u00e9e, des recommandations personnalis\u00e9es et des analyses de donn\u00e9es (avec la capacit\u00e9 de faire la lumi\u00e8re sur les probl\u00e8mes courants et d&#8217;identifier les domaines dans lesquels les clients sont souvent confus), ainsi qu&#8217;une disponibilit\u00e9 24 heures sur 24 et des r\u00e9ponses quasi-instantan\u00e9es. S&#8217;il est temps pour votre entreprise d&#8217;am\u00e9liorer ses interactions avec le support client, il est temps d&#8217;envisager de tirer parti d&#8217;un outil tel que Cody AI. Venez en savoir plus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans la qu\u00eate permanente d&#8217;une exp\u00e9rience utilisateur exceptionnelle, l&#8217;am\u00e9lioration de l&#8217;assistance \u00e0 la client\u00e8le est une \u00e9tape importante. Les organisations disposent d\u00e9sormais d&#8217;un alli\u00e9 puissant pour les y aider : l&#8217;intelligence artificielle (IA). Et si l&#8217;interaction avec un chatbot dot\u00e9 d&#8217;une IA peut \u00eatre divertissante, lorsque ce chatbot est form\u00e9 sur les donn\u00e9es de l&#8217;entreprise,<a class=\"excerpt-read-more\" href=\"https:\/\/meetcody.ai\/fr\/blog\/ameliorer-lexperience-utilisateur-la-connaissance-alimentee-par-lia-pour-ameliorer-lassistance-a-la-clientele\/\" title=\"ReadAm\u00e9liorer l&#8217;exp\u00e9rience utilisateur : Les connaissances aliment\u00e9es par l&#8217;IA pour am\u00e9liorer l&#8217;assistance \u00e0 la client\u00e8le\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":27191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-27203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- 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